Search Results - Library buildings

  1. 401
  2. 402
  3. 403

    Marketing today's academic library a bold new approach to communicating with students / by Mathews, Brian (Brian Scott)

    Published 2009
    Table of Contents: “…Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.…”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
  4. 404

    Marketing today's academic library a bold new approach to communicating with students / by Mathews, Brian (Brian Scott)

    Published 2009
    Table of Contents: “…Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.…”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
  5. 405

    Marketing today's academic library : a bold new approach to communicating with students / by Mathews, Brian (Brian Scott)

    Published 2009
    Table of Contents: “…Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.…”
    Book
  6. 406

    Marketing today's academic library : a bold new approach to communicating with students / by Mathews, Brian (Brian Scott)

    Published 2009
    Table of Contents: “…Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.…”
    Book
  7. 407
  8. 408
  9. 409
  10. 410
  11. 411
  12. 412
  13. 413
  14. 414
  15. 415
  16. 416
  17. 417
  18. 418
  19. 419
  20. 420