Search Results - Fanalysis~

The Impact of Losing Your Job : Unemployment and Influences from Market, Family, and State on Economic Well-Being in the US and Germany by Ehlert, Martin

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Low-Income Students, Human Development and Higher Education in South Africa : Opportunities, obstacles and outcomes by Walker, Melanie

Table of Contents: “…Cover -- Title page -- Copyright page -- Contents -- About the authors -- Acknowledgements -- CHAPTER 1 -- Raising 'learning outcomes' for inclusive higher education: The Miratho Project -- Rationale for pursuing the human development capability approach (CA) -- Methodology and methods of data generation -- Note on data analysis -- The longitudinal life-history interviews -- Participatory research -- Student survey -- Ethical conduct of the research -- Use of secondary datasets -- Capability-based learning outcomes in the Miratho Matrix -- Conclusion -- CHAPTER 2 -- Capabilities and functionings: Reconceptualising learning outcomes -- Part 1: The capability approach, poverty and higher education -- Poverty reduction and the capability approach -- Higher education and the capability approach -- Part 2: Problematising 'learning outcomes' for inclusive higher education -- The politics of learning outcomes -- Measurement challenges -- Part 3: Learning outcomes as capability-based key functionings -- Learning outcomes at the level of teaching sessions and modules -- Learning outcomes at the level of programmes and institutions -- Conclusion -- CHAPTER 3 -- A challenging context and intersectional conversion factors -- Objective conversion factors: Society and economy -- Objective conversion factors: University -- Foregrounding poverty -- Brief commentary on the hardship numbers -- Poverty and well-being of university students -- Subjective conversion factors emerging from life-history interviews -- Conclusion -- CHAPTER 4 -- The Miratho Capabilitarian Matrix: Evaluating individual achievements and institutional arrangements -- Step one: A principled method -- Step two: Identifying capability domains and key functionings -- Epistemic contribution domain -- Ubuntu domain -- Practical reason domain -- Navigation domain -- Narrative domain.…”
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Gender in Play on the Shakespearean Stage : Boy Heroines and Female Pages / by Shapiro, Michael, 1938-

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Digital branding : a complete step-by-step guide to strategy, tactics and measurement / by Rowles, Daniel

Table of Contents: “…Machine generated contents note: Foreword -- Introduction Part One Digital branding in perspective 01 What digital branding really means -- How digital has changed branding -- Global soapbox -- Social medial fail -- Traditional brand metrics -- Sum of all experiences -- Clarifying touchpoints02 Focusing on value -- Bridging the gap -- Value proposition -- It all comes down to content03 Considering the user journey -- Multichannel marketing -- User journey examples -- Content marketing -- The stages of the user journey -- Mapping the user journey04 Objectives and authenticity -- Branding for differentiation -- Authenticity -- Authentic value propositionPart Two The digital toolkit 05 Social media -- Social is personal -- User journey and value proposition -- Content and engagement -- Mobile social media experience -- Informing your social media approach -- Real-world integration -- Policy and planning -- Outreach, engagement and ego -- Social measurement -- Sentiment analysis -- Social media advertising -- Social media summary06 Search -- Search engine optimization -- Link building -- SEO summary -- Paid search -- PPC considerations -- Working with PPC agencies -- SEO and PPC working together -- Search conclusions07 Mobile -- Technology for the sake of technology -- User journey and context -- Local intent -- Integrated devices -- The technology distraction -- Mobile compatible is not mobile optimized -- Technology challenges -- Audience segmentation -- Frictionless technology -- Mobile sites and responsive design -- Start with the fundamentals -- Mobile apps -- Mobile conclusion08 Online advertising -- Advertising objectives -- App advertising -- Ad networks versus media owners -- Targeting options -- Creative options -- Ad reporting and analytics -- Online advertising conclusions09 E-mail marketing -- E-mail isn't exciting -- Ease of iteration -- The state of e-mail marketing -- Focusing on relevance -- E-mail and the user journey -- Going beyond last click -- Selecting an e-mail service provider -- Gaining opt-ins and building a list -- E-mail sign-up versus social connection -- List segmentation -- Open rates and click-through rates -- E-mail templates and design -- Sending and testing -- Dynamic content generation and rules -- E-mail marketing conclusions10 CRM and marketing automation -- Definitions and practicalities -- Single customer view and bringing data together -- CRM and ESP integration -- Advanced personalization and triggering -- Marketing automation -- The lead nurturing process -- Automation scoring -- More advanced automation options -- Testing, learning and adjusting -- A warning on marketing automation -- CRM and automation conclusions11 From integration to transmedia campaigns -- Integration -- Multichannel marketing is dead -- Omni-channel marketing -- Transmedia storytelling -- Conclusions -- Part Three Digital brand strategy and measurement12 Measuring digital branding -- Defining brand value and valuation -- Understand the value of every marketing activity -- For perfection we need a mind-reading device -- Digital shot itself in the foot -- TV has culture, digital doesn't... yet -- Filling the gaps -- Measurement comes in many forms13 Primaries and indicators -- Beyond the last click -- Digital branding dashboards -- 14 The role of analytics -- The marvels of Google Analytics -- Setting up analytics -- Core reports -- Multi-channel funnels -- Tracking code -- Dashboards and analytics -- Analytics conclusions15 Bridging the gaps -- Gap correlation -- Keeping it simple - and the danger of selecting the wrong primaries -- Bring in offline channels and experiences -- Offline indicators -- A word on contribution -- Seeing it in action16 The importance of asking questions -- Confirming not predicting -- Sum of experiences -- Checking my dashboard -- No one said it was going to be easyConclusions -- References.…”

Gender in Play on the Shakespearean Stage : Boy Heroines and Female Pages / by Shapiro, Michael, 1938-

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The Impact of Losing Your Job : Unemployment and Influences from Market, Family, and State on Economic Well-Being in the US and Germany by Ehlert, Martin

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Family and space : rethinking family theory and empirical approaches /

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Condominium governance and law in global urban context /

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Ritual, emotion, violence : studies on the micro-sociology of Randall Collins /

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Psychoanalysis and Psychiatry : Partners and Competitors in the Mental Health Field /

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Teaching data analytics : pedagogy and program design /

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Friendship and Politics in Post-Revolutionary France / by Horowitz, Sarah, 1978-

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Political (Dis)Engagement : The Changing Nature of the 'Political' / by Manning, Nathan

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Irish Literature Since 1990 : Diverse Voices /

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Fundamentals of materials for energy and environmental sustainability

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Journalists and confidential sources : colliding public interests in the age of the leak / by Fernandez, Joseph M.

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Accessibility, Inclusion, and Diversity in Critical Event Studies /

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Closing the Analytics Talent Gap: An Executive's Guide to Working with Universities. by Priestley, Jennifer

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Irish Literature Since 1990 : Diverse Voices /

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Homenaje a Jorge A. Suárez : lingüística indoamericana e hispánica /

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