Search Results - Economics/Management Science.~
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81
Branded Component Strategies Ingredient Branding in B2B Markets /
Published 2012Subjects: Get full text
Electronic eBook -
82
Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice /
Published 2011Subjects: Get full text
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83
Understanding Proactive Customer Orientation Construct Development and Managerial Implications /
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84
Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-setting /
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85
Diversity in European Marketing Text and Cases /
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86
The Effects of Cause-Related Marketing on Customers Attitudes and Buying Behavior
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87
Cruise Management Information and Decision Support Systems /
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88
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89
Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings /
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90
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91
Ripple Effect How Empowered Involvement Drives Word of Mouth /
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92
Technology Acceptance in Mechatronics The Influence of Identity on Technology Acceptance /
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93
Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research /
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94
The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services /
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95
The Valuation of Intangible Assets An Exploration of Patent and Trademark Portfolios /
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96
Value Creation of Firm-Established Brand Communities
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97
Excellence in Sales Optimising Customer and Sales Management /
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98
User Generated Branding Integrating User Generated Content into Brand Management /
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99
Strategic Management New Rules for Old Europe
Published 2006Subjects: Get full text
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100
Strategic Retail Management Text and International Cases /
Published 2007Subjects: Get full text
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