Search Results - Economics/Management Science.~
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181
Diversity in European Marketing Text and Cases /
Published 2012Subjects: Get full text
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182
The Effects of Cause-Related Marketing on Customers Attitudes and Buying Behavior
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183
Cruise Management Information and Decision Support Systems /
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184
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185
Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings /
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186
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187
Ripple Effect How Empowered Involvement Drives Word of Mouth /
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188
Technology Acceptance in Mechatronics The Influence of Identity on Technology Acceptance /
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189
Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research /
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190
The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services /
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191
The Valuation of Intangible Assets An Exploration of Patent and Trademark Portfolios /
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192
Value Creation of Firm-Established Brand Communities
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193
Excellence in Sales Optimising Customer and Sales Management /
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194
User Generated Branding Integrating User Generated Content into Brand Management /
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195
Strategic Retail Management Text and International Cases /
Published 2007Subjects: Get full text
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196
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197
Optimizing Distribution Systems in Asset Management Institutional Arrangements as Key Factor of Success /
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198
International Advertising and Communication Current Insights and Empirical Findings /
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199
The Impact of Automatic Store Replenishment on Retail Technologies and Concepts for the Out-of-Stocks Problem /
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200
A Theory of Marketing Outline of a Social Systems Perspective /
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