Search Results - Battle E

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    Store wars the worldwide battle for mindspace and shelfspace, online and in-store / by Thain, Greg, 1954-

    Published 2012
    Table of Contents: “…Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.…”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
  12. 512

    Store wars the worldwide battle for mindspace and shelfspace, online and in-store / by Thain, Greg, 1954-

    Published 2012
    Table of Contents: “…Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.…”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
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