Search Results - "value cocreation"

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    Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / by Malhotra, Naresh K., Uslay, Can, 1973-, Bayraktar, Ahmet

    Published 2016
    Subjects: “…value cocreation…”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook

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  2. 2
    Cover Image

    Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / by Malhotra, Naresh K., Uslay, Can, 1973-, Bayraktar, Ahmet

    Published 2016
    Subjects: “…value cocreation…”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook

    Save to List
    Saved in:

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