Search Results - "foreword"

The Evolution of Political Rhetoric : The Year in C-SPAN Archives Research, Volume 6 /

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A Landscape of Travel : The Work of Tourism in Rural Ethnic China / by Chio, Jenny

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A Landscape of Travel : The Work of Tourism in Rural Ethnic China / by Chio, Jenny

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Understanding the Global Energy Crisis /

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Understanding the Global Energy Crisis /

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Toward an ecology of transfiguration orthodox Christian perspectives on environment, nature, and creation /

Table of Contents: “…Machine generated contents note: -- Contents -- Prefatory Letter by Ecumenical Patriarch Bartholomew -- Foreword by Bill McKibben -- Introduction: "The Sweetness of Heaven Overflows onto the Earth": Orthodox Christianity and Environmental Thought -- John Chryssavgis and Bruce V. …”
An electronic book accessible through the World Wide Web; click to view

Business transformation : a roadmap for maximizing organizational insights / by Zeid, Aiman

Table of Contents: “…Machine generated contents note: Foreword Preface Acknowledgments Chapter 1 The Critical Role of Business Insight The Disruptive Nature of Data An Unconventional Look at Conventional "Wisdom" Innovating at the Speed of Data Weighing Risk and Bringing the Better Part of "Gut Instinct" Back into the Equation People, Process, Technology, and Culture Starting the Journey Notes Chapter 2 The Journey: Taking the First Steps toward Transforming Your Organization Different Approaches Juggling Multiple Challenges How to Deal with Challenges Effectively Executive Sponsorship: Critical to Success Understanding Current Capabilities Aligning Capabilities with Business Objectives Let's Start the Journey Taking the First Steps to Transforming Your Organization Note Chapter 3 Challenged Organizations: When Rugged Individualism and Department Silos Aren't Enough Getting Along One Day at a Time: Organizations at the Individual Level When "Have It Your Way" Isn't a Good Thing Superhighways and Dirt Roads Consolidated, but Not Cohesive: Organizations at the Departmental Level Subject Matter Experts and Gatekeepers Understanding the True Consequences of the Challenged Levels Business Transformation Strategy Objectives for Challenged Organizations Notes Chapter 4 Foundational Organizations: Making the Leap to an Enterprise-Wide Approach The Possibilities That Come with Patience Seeing the Value across the Enterprise How an Enterprise Level Organization Functions Big Data: The Big Opportunity for Enterprise Level Organizations Don't Let Up Continuous Improvement Required Business Transformation Strategy Objectives for Foundational Organizations Chapter 5 Progressive Organizations: Harnessing the Power of Information to Achieve Market Advantage and Expand Their Business Offerings Optimization: The Easiest Business Case of All Toward Innovation and Beyond Business Transformation Strategy Objectives for Progressive Organizations Chapter 6 Centers of Excellence: The Key to Accelerate Organizational Transformation The 10,000-Foot View of Information A Quick Look at the Key Responsibilities of a CoE CoEs and the Levels of Maturity How Should CoEs Be Organized? …”
An electronic book accessible through the World Wide Web; click to view

Toward an ecology of transfiguration orthodox Christian perspectives on environment, nature, and creation /

Table of Contents: “…Machine generated contents note: -- Contents -- Prefatory Letter by Ecumenical Patriarch Bartholomew -- Foreword by Bill McKibben -- Introduction: "The Sweetness of Heaven Overflows onto the Earth": Orthodox Christianity and Environmental Thought -- John Chryssavgis and Bruce V. …”
An electronic book accessible through the World Wide Web; click to view

Business transformation : a roadmap for maximizing organizational insights / by Zeid, Aiman

Table of Contents: “…Machine generated contents note: Foreword Preface Acknowledgments Chapter 1 The Critical Role of Business Insight The Disruptive Nature of Data An Unconventional Look at Conventional "Wisdom" Innovating at the Speed of Data Weighing Risk and Bringing the Better Part of "Gut Instinct" Back into the Equation People, Process, Technology, and Culture Starting the Journey Notes Chapter 2 The Journey: Taking the First Steps toward Transforming Your Organization Different Approaches Juggling Multiple Challenges How to Deal with Challenges Effectively Executive Sponsorship: Critical to Success Understanding Current Capabilities Aligning Capabilities with Business Objectives Let's Start the Journey Taking the First Steps to Transforming Your Organization Note Chapter 3 Challenged Organizations: When Rugged Individualism and Department Silos Aren't Enough Getting Along One Day at a Time: Organizations at the Individual Level When "Have It Your Way" Isn't a Good Thing Superhighways and Dirt Roads Consolidated, but Not Cohesive: Organizations at the Departmental Level Subject Matter Experts and Gatekeepers Understanding the True Consequences of the Challenged Levels Business Transformation Strategy Objectives for Challenged Organizations Notes Chapter 4 Foundational Organizations: Making the Leap to an Enterprise-Wide Approach The Possibilities That Come with Patience Seeing the Value across the Enterprise How an Enterprise Level Organization Functions Big Data: The Big Opportunity for Enterprise Level Organizations Don't Let Up Continuous Improvement Required Business Transformation Strategy Objectives for Foundational Organizations Chapter 5 Progressive Organizations: Harnessing the Power of Information to Achieve Market Advantage and Expand Their Business Offerings Optimization: The Easiest Business Case of All Toward Innovation and Beyond Business Transformation Strategy Objectives for Progressive Organizations Chapter 6 Centers of Excellence: The Key to Accelerate Organizational Transformation The 10,000-Foot View of Information A Quick Look at the Key Responsibilities of a CoE CoEs and the Levels of Maturity How Should CoEs Be Organized? …”
An electronic book accessible through the World Wide Web; click to view

Information and liberation writings on the politics of information and librarianship / by Durrani, Shiraz

Table of Contents: “…London : Mansell. (1991) -- Foreword to Kinyatti, Maina wa : Mother Kenya (1995) -- Libraries for all : a tool for change? …”
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Information and liberation writings on the politics of information and librarianship / by Durrani, Shiraz

Table of Contents: “…London : Mansell. (1991) -- Foreword to Kinyatti, Maina wa : Mother Kenya (1995) -- Libraries for all : a tool for change? …”
An electronic book accessible through the World Wide Web; click to view

Digital branding : a complete step-by-step guide to strategy, tactics and measurement / by Rowles, Daniel

Table of Contents: “…Machine generated contents note: Foreword -- Introduction Part One Digital branding in perspective 01 What digital branding really means -- How digital has changed branding -- Global soapbox -- Social medial fail -- Traditional brand metrics -- Sum of all experiences -- Clarifying touchpoints02 Focusing on value -- Bridging the gap -- Value proposition -- It all comes down to content03 Considering the user journey -- Multichannel marketing -- User journey examples -- Content marketing -- The stages of the user journey -- Mapping the user journey04 Objectives and authenticity -- Branding for differentiation -- Authenticity -- Authentic value propositionPart Two The digital toolkit 05 Social media -- Social is personal -- User journey and value proposition -- Content and engagement -- Mobile social media experience -- Informing your social media approach -- Real-world integration -- Policy and planning -- Outreach, engagement and ego -- Social measurement -- Sentiment analysis -- Social media advertising -- Social media summary06 Search -- Search engine optimization -- Link building -- SEO summary -- Paid search -- PPC considerations -- Working with PPC agencies -- SEO and PPC working together -- Search conclusions07 Mobile -- Technology for the sake of technology -- User journey and context -- Local intent -- Integrated devices -- The technology distraction -- Mobile compatible is not mobile optimized -- Technology challenges -- Audience segmentation -- Frictionless technology -- Mobile sites and responsive design -- Start with the fundamentals -- Mobile apps -- Mobile conclusion08 Online advertising -- Advertising objectives -- App advertising -- Ad networks versus media owners -- Targeting options -- Creative options -- Ad reporting and analytics -- Online advertising conclusions09 E-mail marketing -- E-mail isn't exciting -- Ease of iteration -- The state of e-mail marketing -- Focusing on relevance -- E-mail and the user journey -- Going beyond last click -- Selecting an e-mail service provider -- Gaining opt-ins and building a list -- E-mail sign-up versus social connection -- List segmentation -- Open rates and click-through rates -- E-mail templates and design -- Sending and testing -- Dynamic content generation and rules -- E-mail marketing conclusions10 CRM and marketing automation -- Definitions and practicalities -- Single customer view and bringing data together -- CRM and ESP integration -- Advanced personalization and triggering -- Marketing automation -- The lead nurturing process -- Automation scoring -- More advanced automation options -- Testing, learning and adjusting -- A warning on marketing automation -- CRM and automation conclusions11 From integration to transmedia campaigns -- Integration -- Multichannel marketing is dead -- Omni-channel marketing -- Transmedia storytelling -- Conclusions -- Part Three Digital brand strategy and measurement12 Measuring digital branding -- Defining brand value and valuation -- Understand the value of every marketing activity -- For perfection we need a mind-reading device -- Digital shot itself in the foot -- TV has culture, digital doesn't... yet -- Filling the gaps -- Measurement comes in many forms13 Primaries and indicators -- Beyond the last click -- Digital branding dashboards -- 14 The role of analytics -- The marvels of Google Analytics -- Setting up analytics -- Core reports -- Multi-channel funnels -- Tracking code -- Dashboards and analytics -- Analytics conclusions15 Bridging the gaps -- Gap correlation -- Keeping it simple - and the danger of selecting the wrong primaries -- Bring in offline channels and experiences -- Offline indicators -- A word on contribution -- Seeing it in action16 The importance of asking questions -- Confirming not predicting -- Sum of experiences -- Checking my dashboard -- No one said it was going to be easyConclusions -- References.…”

The Arab world unbound tapping into the power of 350 million consumers / by Mahajan, Vijay, 1948-

Table of Contents: “…Machine generated contents note: Foreword Preface Introduction Part I Discovering the Arab World Chapter 1 Drinking Red Bull in Dahiye The Arab market is vibrant and globally interconnected Arab consumers control more spending power than you think The shadow economy Shades of India and China Arab wealth beyond the crude oil Arab wealth beyond the abaya Household spending in the Arab World Consumer brands in both Israel and the Arab countries Chicken fights: Local competition in the Arab market The global emergence of Arab brands A worldwide hub: The Arab world is globally connected The Arab world is neither CNN's nor Al Jazeera's Chapter 2 The Diversity of the Arab World No harm in haram Not all the consumers in Arab countries are Arab The diversity of Arab consumers Segmenting the Arab consumer markets Embracing the diverse habits of Arab consumers The language differences The market dominance of Saudi Arabia and the GCC Think regional, act local Chapter 3 Islam Matters: How the Five Pillars of Islam impact consumers in the Arab World The difference between culture and religion Why shahada matters Why salah matters Why sawm matters Why zakat matters Why hajj and umrah matter Islam in the everyday Part II Tapping the well of Arab consumers Chapter 4 The shabab: tapping the Arab youth market The shabab demographic dividend The shabab crave the best brands, wherever they come from The shabab generation is molding the consumer market The shabab generation is changing the Arab workforce The shabab and education The shabab and marriage Chapter 5 Tapping the Arab Middle Class The rise of the middle class is changing the Arab consumer markets Identifying the Arab middle class Tapping into Arabia Two Tapping into Arab consumer power at all levels Urbanization, modern trade and Arabia Two Arabia Two and the balance between tradition and modernity Chapter 6 Tapping into the Arab women market Arab women have money to spend Educated women are reshaping the Arab market The Arab woman as a consumer Inside and outside: The dual identities of Arab women Tapping into the Arab beauty market The Arab woman as wife and mother The veil doesn't hide the Arab woman's mind Arab women as business leaders Arab women are reshaping the region on their own terms Chapter 7 Tapping into the Arab technology market The spread of Internet use opens up new paths to consumers The rise of social media Tapping into Arab e-commerce Using technology to recapture a Golden Age On the go: The market for mobile phones Building the high-tech industry in Jordan The technological Arab spring Chapter 8 Tapping into the Arab media and entertainment market Television advertising in the Arab world Arab cinema and film Dancing in the desert: Music in the Arab world Art in the Arab world Books and bookstores The birth of an Arab superhero Chapter 9 Tapping into the Arab diaspora Linking the diaspora to the Arab world Remittances constitute a critical piece of many Arab economies Tapping into the Arab diaspora The Arab diaspora has made a name for itself Tapping into opportunities around the world You can go home again The diaspora is bringing different worlds together Part III Conclusion Rebranding the Arab World Yalla Arabia! …”
An electronic book accessible through the World Wide Web; click to view

The Arab world unbound tapping into the power of 350 million consumers / by Mahajan, Vijay, 1948-

Table of Contents: “…Machine generated contents note: Foreword Preface Introduction Part I Discovering the Arab World Chapter 1 Drinking Red Bull in Dahiye The Arab market is vibrant and globally interconnected Arab consumers control more spending power than you think The shadow economy Shades of India and China Arab wealth beyond the crude oil Arab wealth beyond the abaya Household spending in the Arab World Consumer brands in both Israel and the Arab countries Chicken fights: Local competition in the Arab market The global emergence of Arab brands A worldwide hub: The Arab world is globally connected The Arab world is neither CNN's nor Al Jazeera's Chapter 2 The Diversity of the Arab World No harm in haram Not all the consumers in Arab countries are Arab The diversity of Arab consumers Segmenting the Arab consumer markets Embracing the diverse habits of Arab consumers The language differences The market dominance of Saudi Arabia and the GCC Think regional, act local Chapter 3 Islam Matters: How the Five Pillars of Islam impact consumers in the Arab World The difference between culture and religion Why shahada matters Why salah matters Why sawm matters Why zakat matters Why hajj and umrah matter Islam in the everyday Part II Tapping the well of Arab consumers Chapter 4 The shabab: tapping the Arab youth market The shabab demographic dividend The shabab crave the best brands, wherever they come from The shabab generation is molding the consumer market The shabab generation is changing the Arab workforce The shabab and education The shabab and marriage Chapter 5 Tapping the Arab Middle Class The rise of the middle class is changing the Arab consumer markets Identifying the Arab middle class Tapping into Arabia Two Tapping into Arab consumer power at all levels Urbanization, modern trade and Arabia Two Arabia Two and the balance between tradition and modernity Chapter 6 Tapping into the Arab women market Arab women have money to spend Educated women are reshaping the Arab market The Arab woman as a consumer Inside and outside: The dual identities of Arab women Tapping into the Arab beauty market The Arab woman as wife and mother The veil doesn't hide the Arab woman's mind Arab women as business leaders Arab women are reshaping the region on their own terms Chapter 7 Tapping into the Arab technology market The spread of Internet use opens up new paths to consumers The rise of social media Tapping into Arab e-commerce Using technology to recapture a Golden Age On the go: The market for mobile phones Building the high-tech industry in Jordan The technological Arab spring Chapter 8 Tapping into the Arab media and entertainment market Television advertising in the Arab world Arab cinema and film Dancing in the desert: Music in the Arab world Art in the Arab world Books and bookstores The birth of an Arab superhero Chapter 9 Tapping into the Arab diaspora Linking the diaspora to the Arab world Remittances constitute a critical piece of many Arab economies Tapping into the Arab diaspora The Arab diaspora has made a name for itself Tapping into opportunities around the world You can go home again The diaspora is bringing different worlds together Part III Conclusion Rebranding the Arab World Yalla Arabia! …”
An electronic book accessible through the World Wide Web; click to view

Essential Speech and Language Technology for Dutch Results by the STEVIN-programme /

Table of Contents: “…Foreword. by Linde van den Bosch -- Introduction -- Peter Spyns -- Part I. …”
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Monkeys on the edge ecology and management of long-tailed macaques and their interface with humans /

Table of Contents: “…Machine generated contents note: Foreword David Quamman; Preface; Acknowledgements; Part I. …”
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Handbook of implementation science for psychology in education

Table of Contents: “…Machine generated contents note: Foreword / Robert Slavin; Part I. What is Implementation Science?…”
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Brand admiration : building a business people love / by Park, C. Whan, MacInnis, Deborah J., Eisingerich, A. B. (Andreas B.)

Table of Contents: “…Machine generated contents note: List of Figures List of Tables Author Biographies Foreword Preface: What Makes This Book Different? SECTION 1: THE BIG PICTURE Chapter 1 Why Brand Admiration? …”
An electronic book accessible through the World Wide Web; click to view

Digital branding : a complete step-by-step guide to strategy, tactics and measurement / by Rowles, Daniel

Table of Contents: “…Machine generated contents note: Foreword -- Introduction Part One Digital branding in perspective 01 What digital branding really means -- How digital has changed branding -- Global soapbox -- Social medial fail -- Traditional brand metrics -- Sum of all experiences -- Clarifying touchpoints02 Focusing on value -- Bridging the gap -- Value proposition -- It all comes down to content03 Considering the user journey -- Multichannel marketing -- User journey examples -- Content marketing -- The stages of the user journey -- Mapping the user journey04 Objectives and authenticity -- Branding for differentiation -- Authenticity -- Authentic value propositionPart Two The digital toolkit 05 Social media -- Social is personal -- User journey and value proposition -- Content and engagement -- Mobile social media experience -- Informing your social media approach -- Real-world integration -- Policy and planning -- Outreach, engagement and ego -- Social measurement -- Sentiment analysis -- Social media advertising -- Social media summary06 Search -- Search engine optimization -- Link building -- SEO summary -- Paid search -- PPC considerations -- Working with PPC agencies -- SEO and PPC working together -- Search conclusions07 Mobile -- Technology for the sake of technology -- User journey and context -- Local intent -- Integrated devices -- The technology distraction -- Mobile compatible is not mobile optimized -- Technology challenges -- Audience segmentation -- Frictionless technology -- Mobile sites and responsive design -- Start with the fundamentals -- Mobile apps -- Mobile conclusion08 Online advertising -- Advertising objectives -- App advertising -- Ad networks versus media owners -- Targeting options -- Creative options -- Ad reporting and analytics -- Online advertising conclusions09 E-mail marketing -- E-mail isn't exciting -- Ease of iteration -- The state of e-mail marketing -- Focusing on relevance -- E-mail and the user journey -- Going beyond last click -- Selecting an e-mail service provider -- Gaining opt-ins and building a list -- E-mail sign-up versus social connection -- List segmentation -- Open rates and click-through rates -- E-mail templates and design -- Sending and testing -- Dynamic content generation and rules -- E-mail marketing conclusions10 CRM and marketing automation -- Definitions and practicalities -- Single customer view and bringing data together -- CRM and ESP integration -- Advanced personalization and triggering -- Marketing automation -- The lead nurturing process -- Automation scoring -- More advanced automation options -- Testing, learning and adjusting -- A warning on marketing automation -- CRM and automation conclusions11 From integration to transmedia campaigns -- Integration -- Multichannel marketing is dead -- Omni-channel marketing -- Transmedia storytelling -- Conclusions -- Part Three Digital brand strategy and measurement12 Measuring digital branding -- Defining brand value and valuation -- Understand the value of every marketing activity -- For perfection we need a mind-reading device -- Digital shot itself in the foot -- TV has culture, digital doesn't... yet -- Filling the gaps -- Measurement comes in many forms13 Primaries and indicators -- Beyond the last click -- Digital branding dashboards -- 14 The role of analytics -- The marvels of Google Analytics -- Setting up analytics -- Core reports -- Multi-channel funnels -- Tracking code -- Dashboards and analytics -- Analytics conclusions15 Bridging the gaps -- Gap correlation -- Keeping it simple - and the danger of selecting the wrong primaries -- Bring in offline channels and experiences -- Offline indicators -- A word on contribution -- Seeing it in action16 The importance of asking questions -- Confirming not predicting -- Sum of experiences -- Checking my dashboard -- No one said it was going to be easyConclusions -- References.…”

Essential Speech and Language Technology for Dutch Results by the STEVIN-programme /

Table of Contents: “…Foreword. by Linde van den Bosch -- Introduction -- Peter Spyns -- Part I. …”
Get full text