Search Results - "digital marketing"

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    Digital marketing management : a handbook for the current (or future) CEO / by Zahay, Debra L.

    Published 2015
    Table of Contents: “…Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. …”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
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    Digital marketing management : a handbook for the current (or future) CEO / by Zahay, Debra L.

    Published 2015
    Table of Contents: “…Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. …”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
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    Effects of digital marketing on the organizational performance: a case of Zuku Limited /

    Published 2016
    Book
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    Basics of branding : a practical guide for managers / by Gronlund, Jay

    Published 2013
    Table of Contents: “…Marketing today: branding for digital marketing and social media -- Transformative shifts in the marketplace, consumer tastes and media -- How the internet has changed the way consumers buy -- The rise of "content marketing" -- Importance of integrated marketing -- How the role of "marketing" is changing in corporations -- Impact on branding -- Five issues to determine whether/how to market your brand in social media -- Conclusion: 20 key principles for developing strong brands -- Notes -- References -- Index.…”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
  19. 19

    Basics of branding : a practical guide for managers / by Gronlund, Jay

    Published 2013
    Table of Contents: “…Marketing today: branding for digital marketing and social media -- Transformative shifts in the marketplace, consumer tastes and media -- How the internet has changed the way consumers buy -- The rise of "content marketing" -- Importance of integrated marketing -- How the role of "marketing" is changing in corporations -- Impact on branding -- Five issues to determine whether/how to market your brand in social media -- Conclusion: 20 key principles for developing strong brands -- Notes -- References -- Index.…”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
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