Rezultati pretrage - "customer relationship management"

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    Customer relationship management an Emerald guide.

    Izdano 2005
    An electronic book accessible through the World Wide Web; click to view
    Elektronički e-knjiga
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    Customer relationship management a global perspective /

    Izdano 2008
    An electronic book accessible through the World Wide Web; click to view
    Elektronički e-knjiga
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    Electronic customer relationship management

    Izdano 2006
    An electronic book accessible through the World Wide Web; click to view
    Elektronički e-knjiga
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    Business process management journal.

    Izdano 2007
    An electronic book accessible through the World Wide Web; click to view
    Elektronički e-knjiga
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    Data mining techniques for marketing, sales, and customer relationship management / od Berry, Michael J. A.

    Izdano 2004
    Sadržaj: “…-- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.…”
    An electronic book accessible through the World Wide Web; click to view
    Elektronički e-knjiga
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    Dynamic customer strategy : today's CRM / od Tanner, John F.

    Izdano 2014
    Teme: “…customer relationship management…”
    An electronic book accessible through the World Wide Web; click to view
    Elektronički e-knjiga
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    Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / od Malhotra, Naresh K., Uslay, Can, 1973-, Bayraktar, Ahmet

    Izdano 2016
    Sadržaj: “…Building brand equity through relationship marketing -- 7. Customer relationship management analytics -- 8. Future of relationship marketing -- Notes -- References -- Index.…”
    An electronic book accessible through the World Wide Web; click to view
    Elektronički e-knjiga
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    Citizen relationship management a study of CRM in government / od Schellong, Alexander

    Izdano 2008
    “…Citizen relationship management, a study of customer relationship management in government…”
    An electronic book accessible through the World Wide Web; click to view
    Disertacija Elektronički e-knjiga