Search Results - "The Stage"

Material immaterial the new work of Kengo Kuma / by Bognár, Botond, 1944-

Table of Contents: “…Introduction / Kengo Kuma -- Materiality and immateriality in the architecture of Kengo Kuma / Botond Bognar : Architecture in the post-bubble era ; The early stages of Kuma's architecture ; "Particlization" and the blurring of architecture ; Minimalism and materiality ; Sensory design and Japanese traditions ; Urban-scale projects and public space ; In lieu of a conclusion -- Buildings and projects / Balázs Bognár : Old and new: redefining traditions : Waketokuyama, Minato-ku, Tokyo ; Cocon Karasuma, Shimogyo-ku, Kyoto ; Ginzen Onsen Fujiya, Obanazawa, Yamagata Prefecture ; Sake No Hana, London ; Yien East/Archipelago, West Japan ; Cha Cha Moon, London -- Elements of organic architecture: building in wood : Yusuhara Town Hall, Yusuhara, Kochi Prefecture ; Y-Hutte, Karuizawa, Nagano Prefecture ; Hoshinosato Annex, Kudamatsu, Yamaguchi Prefecture ; Ondo-cho CIvic Center, Kure, Hiroshima Prefecture ; JR Hoshakuji Station, Takanezawa, Tochigi Prefecture --…”
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A companion to Sophocles

Table of Contents: “…Rose -- Sophocles and contemporary politics / Robin Osborne -- Sophocles and Athenian law / Edward Harris -- The necessity and limits of deliberation in Sophocles' Theban plays / Edith Hall -- Heroic pharmacology : Sophocles and the metaphors of Greek medical thought / Robin Mitchell-Boyask -- Sophocles and hero cult / Bruno Currie -- Cutting to the bone : recalcitrant bodies in Sophocles / Nancy Worman -- Staging mothers in Sophocles' Electra and Oedipus the King / Laura McClure -- Marriage in Sophocles : a problem for social history / Cynthia Patterson -- Masculinity and freedom in Sophocles / Bruce King -- Aristotle on Sophocles / John Kirby -- Sophocles and Homer / Seth L. …”
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A companion to Pedro Almodóvar

Table of Contents: “…Leora Lev: Our rapists ourselves: Women and the staging of rape in the cinema of Pedro Almodóvar -- Dean Albritton: Paternity & pathogens: mourning men and the crises of masculinity in Almodóvar -- Noelia Saenz: Domesticating violence in the films of Pedro Almodóvar -- Francisco A. …”
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Energy and environment engineering and management : selected, peer reviewed papers from the 3rd International Congress of Energy and Environment Engineering and Management, Portale...

Table of Contents: “…Activated carbons prepared from natural and synthetic raw materials with potential applications in gas separations -- Sustainable manufacturing in aerospace industry : analysis of the viability of intermediate stages elimination in sheet processing -- Low environmental impact machining processes of composite materials applied to the aerospace sector -- Sand mining pool eutrophication (Vale do Paraiba, São Paulo, Brazil) : preliminary assessment -- Recovery of degraded areas in Vale do Paraiba, São Paulo, Brazil : performance indicators -- Surface wave energy capture system (a new proposition) -- Environmental education and energetic efficiency : reports on Brazilian projects in the sake of socio-environmental sustainability -- Free cooling with phase change materials (PCM) -- Interface potential modeling in a finite crystal -- Hydrothermal stability of ordered mesoporous titanosilicate materials prepared at room temperature -- Composites in the design optimization of biconvex refractive solar concentrators, study and calculation prototypes -- SOM-SEM-EDS identification of tool wear mechanisms in the dry-machining of aerospace titanium alloys -- Ecological design, an objective in the projects engineering area -- Use of centrifugal pumps operating as turbines for energy recovery in water distribution networks. …”
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Ticks biology, disease and control /

Table of Contents: “….] -- Theileria : life cycle stages associated with the ixodid tick vector / by R. …”
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Risk pricing strategies for public-private partnership projects / by Boussabaine, Halim A.

Table of Contents: “…Machine generated contents note: Contents Chapter 1: Mapping of the PPP process. 1.1 Introduction. 1.2 key stages in the PFI/PPP procurement process. 1.3 PPP as a driver for risk transfer for the private sector. 1.4 PPP as a driver for value for money. 1.5 Risk and value for money. 1.7 Summary. 1.8 References. …”
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Sturm-Liouville problems : theory and numerical implementation / by Guenther, Ronald B., Lee, John W., 1942-

Table of Contents: “…Cover; Half Title; Title Page; Copyright Page; Contents; Preface; 1. Setting the Stage; 1.1 Euler Buckling; 1.2 Hanging Chain; 1.3 Separation of Variables; 1.4 Vibration Problems; 1.4.1 Vibrations of a String; 1.4.2 Vibrations of a Circular Membrane; 1.4.3 Spherically Symmetric Vibrations in a Ball; 1.5 Diffusion Problems; 1.5.1 Chemical Transport; 1.5.2 Heat Conduction in a Rod; 1.5.3 Heat Conduction in a Disk; 1.6 Steady State Regimes; 1.6.1 Heat Conduction in a Rectangular Plate; 1.6.2 Heat Conduction in a Circular Plate; 1.7 On Models; 1.8 Sturm-Liouville Boundary Value Problems…”
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Innovation crisis : successes, pitfalls, and solutions in Japan / by Yamaguchi, Eiichi, 1955-

Table of Contents: “…; 2.2.1 The "Birth of a Star" System Set Up by the Government; 2.2.2 The Three-Stage Selection Method; 2.2.3 Providing Identity as a Scientist; 2.2.4 Building an Innovation Ecosystem; 2.3 Japan's Institutional Failure; 2.3.1 Japanese SBIR Program That Ended Up as a Small and Medium Enterprise Support Policy…”
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Computational fluid dynamics in food processing /

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The Three Ages of Government : From the Person, to the Group, to the World / by Raadschelders, J. C. N.

Table of Contents: “…-- Government in society: The conceptual and historical context for understanding government -- Opening Salvo: On the torture of holistic scholarship -- Government as artifice of bounded rationality: Simon and Vico -- Social ontology for understanding institutional arrangements -- Hierarchies of knowledge: From simple to complex phenomena -- Government as function of instinct, community, and society -- Institutional changes and the triple whammy -- Changes at the constitutional level -- Changes at the collective level -- Changes at the operational level -- Enter the triple whammy: Industrialization, urbanization, and rapid population growth -- The stage is set for the remainder of this book -- Instinct and intent: Origins and elements of human governing behaviors -- The nature-nurture issue: From dichotomy to balanced complex -- Sociality among the great apes and humans: Similarities and differences -- Similarities -- Differences -- Physical and social features of the Hominin tribe -- Human instinct and intent -- How we differ from primates: Governing among and of hunter-gatherers -- Conflicting impulses underlying governing arrangements -- Concluding comments: Relevance to understanding what government is -- Tribal community: Governing humans in ever larger, sedentary groups -- The growth, dispersion, and concentration of the human species -- The agricultural revolution: Fraud or inevitable? …”
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Werner & Ingbar's the thyroid : a fundamental and clinical text /

Table of Contents: “…hyrotoxic storm -- Diagnosis of thyrotoxicosis -- Treatment of thyrotoxicosis -- Subclinical thyrotoxicosis -- Introduction to hypothyroidism -- Chronic autoimmune thyroiditis -- Genetic defects causing hypothyroidism -- Primary hypothyroidism due to other causes -- Central hypothyroidism -- Overview of the clinical manifestations of hypothyroidism -- The cardiovascular system in hypothyroidism -- The male and female reproductive system in hypothyroidism -- The skeletal system in hypothyroidism -- Psychiatric and cognitive effects of hypothyroidism -- Myxedema coma -- Diagnosis of hypothyroidism -- Treatment of hypothyroidism -- Subclinical hypothyroidism -- Multinodular goiter: pathogenesis and management -- Clincial evaluation and management of thyroid nodules -- Carcinomas of follicular epithelium: epidemiology and pathogenesis -- Molecular genetics of tumors of thyroid follicular cells -- Carcinoma of the follicular epithelium: surgical therapy -- Staging and prognosis of differentiated thyroid cancer -- Medical management of differentiated epithelial cell thyroid cancer -- Medullary thyroid carcinoma -- Anaplastic thyroid cancer and miscellaneous tumors of the thyroid -- The maturation of thyroid function in the perinatal period and during childhood -- Hypothyroidism in infants and children: neonatal screening -- Hypothyroidism in infants and children: congenital hypothyroidism -- Hypothyroidism in infants, children, and adolescents: acquired hypothyroidism -- Hyperthyroidism in the neonatal period and childhood -- Thyroid disorders during pregnancy and postpartum -- Thyroid disruptors -- Reduced sensitivity to thyroid hormone: defects of transport, metabolism, and action.…”
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Strategic human resource management : formulating and implementing HR strategies for a competitive advantage / by Das Gupta, Ananda, 1955-

Table of Contents: “…Global Integration -- Most Commonly Integrated Global Practices -- Potential Action Items -- Step 4: HR-Organization Renewal (Operational Plans) -- Potential Action Items -- Completing the HR Strategy Process -- References -- Chapter 5 Roles in Strategic HRM -- People Development and Team Work -- The Process of Performance Management -- Clarifying Responsibilities -- Developing Performance Indicators and Objectives -- Preparing Action Plans -- The Need for Teamwork -- Action-Centered Leadership -- Leadership Tasks -- Team Processes -- Stages of Team Development…”
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Ageing, the Body and the Gender Regime : Health, Illness and Disease Across the Life Course.

Table of Contents: “…Cover; Half Title; Series Page; Title Page; Copyright Page; Table of Contents; List of illustrations; Embodying the gender regime: Health, illness and disease across the life course; Introduction; The life course as a structuring device for gendered health inequalities; Ages, stages and health inequalities; Gender and the gender regime; Age and the age system; Corporeality, illness and the social: embodying gender; The chapters in this book; Note; References; 1. …”
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Attachment and adult clinical practice an integrated perspective on developmental theory, neurobiology, and emotional regulation / by Mandelbaum, Toni

Table of Contents: “…Attachment theory -- History -- Stages in Bowlby's thinking -- Past circumstances affect present functioning and more specifically, maternal deprivation could possibly be linked to later disturbed behavior -- Unresolved conflicts from a parent's own childhood can influence his or her interactions with progeny -- Real-life experiences have a very important effect on development…”
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Construction management new directions. by McGeorge, W. D.

Table of Contents: “…Key terms and definitions ERM principles and processes The COSO ERM AS/NZS ISO 31000 Risk Management Standard Establish objectives, context and criteria Risk identification Risk analysis and evaluation Risk response and monitoring Risk review and learning Risk communication and consultation A comparison of risk management processes ERM application techniques Implementing ERM in the construction industry Organisational culture and ERM ERM performance ERM misconceptions Relationship between ERM and strategic planning Improving ERM capability and maturity The ERM3 Model ERM3 example ERM capability improvement Project risk management (PRM) Conclusion References Chapter 7 Total Safety Management Introduction The science of safety management What is safety risk assessment at the design stage? Why safety risk assessment at design? Barriers for Implementing Safety Risk Assessment at Design Methods for safety risk assessment at design Case Study The art of safety management Components of safety culture Dimensions of safety culture Safety culture maturity models A construction safety maturity model Development of measurement criteria and survey instruments Conclusion References Chapter 8 Total quality management Introduction Definition of TQM What is quality? …”
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Recent works on microbes and infections in China selected from the Journal of microbes and infections (China) /

Table of Contents: “…The role of lower airway bacterial colonization at the stable stage of chronic obstructive pulmonary disease / Min Zhang ... …”
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Managing risk and performance : a guide for government leaders /

Table of Contents: “…Concluding Observations References Chapter 5 Creating and Keeping Your Options Open - It's Fundamental (Brian Barnier) The Real World is Rarely Simple and Stable Systems Set the Stage Managing More Easily - Options in Time Examples of Options in Time in Practice Conclusion Key Points References Part Two: Moving Towards ERM Chapter 6 Introduction to Enterprise Risk Management (ERM) for Government Managers (Douglas W. …”
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Narrative and Dramatic Approaches to Children's Life Story with Foster, Adoptive and Kinship Families Using the 'Theatre of Attachment' Model. by Moore, Joan E.

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Agro-product processing technology : principles and practice / by Bala, B. K. (Bilash Kanti)

Table of Contents: “…ContentsForeword--Preface--Author--Chapter 1 Introduction--1.1 Introduction--1.2 Impotence of Postharvest Technology--1.3 Importance of Postharvest Losses--1.4 Postharvest Technology--References--Chapter 2 Physical, Thermal, and Chemical Properties of Food and Biological Materials--2.1 Introduction--2.2 Physical Properties--2.2.1 Physical Dimensions--2.2.2 1000-Grain Weight--2.2.3 Bulk Density--2.2.4 Shrinkage--2.2.5 Friction--2.2.5.1 Angle of Internal Friction and Angle of Repose--2.2.5.2 Coefficient of Friction--2.3 Thermal Properties--2.3.1 Specific Heat--2.3.2 Thermal Conductivity--2.3.2.1 Theory--2.3.2.2 Apparatus and Measurement--2.3.3 Latent Heat of Vaporization--2.3.3.1 Determination of Latent Heat of Vaporization--2.3.4 Heat Transfer Coefficient of Product Bed--2.3.4.1 Dimensional Analysis--2.3.4.2 Comparison of Theory and Experiment--2.3.4.3 Theory--2.3.4.4 Determination of Volumetric Heat Transfer Coefficient--2.4 Chemical Properties--2.4.1 Starch--2.4.2 Protein--2.4.3 Fat--2.4.4 Vitamin--Key to Symbols--Exercises--References--Chapter 3 Cleaning, Grading, and Sorting--3.1 Grade Factor--3.2 Washing--3.3 Sorting Fruits and Vegetables--3.4 Sorting Grain--3.5 Spiral Separator--3.6 Indent Cylinder Separator--3.7 Color Separator--3.8 Centrifugal Separation--3.8.1 Stokes' Equation--3.9 The Centrifuge--3.10 The Cream Separator--3.11 Cyclone Separator--3.12 Machine Vision--3.12.1 Image Acquisition--3.12.1.1 Computer Vision System--3.12.1.2 Ultrasound and Infrared--3.12.1.3 Tomographic Imaging--3.12.2 Preprocessing--3.12.3 Segmentation--3.12.4 Feature Extraction--3.12.4.1 Color Features--3.12.4.2 Morphological Features--3.12.4.3 Texture Features--3.12.5 Classification--Bibliography--Chapter 4 Psychrometry--4.1 Introduction--4.2 Psychrometric Terms--4.2.1 Humidity Ratio--4.2.2 Relative Humidity--4.2.3 Specific Volume--4.2.4 Vapor Pressure--4.2.5 Dry-Bulb Temperature--4.2.6 Dew Point Temperature--4.2.7 Wet-Bulb Temperature--4.2.8 Enthalpy--4.2.9 Adiabatic Wet-Bulb Temperature--4.2.10 Psychrometric Wet-Bulb Temperature--4.3 Construction of Psychrometric Chart--4.4 Use of Psychrometric Chart--4.4.1 Sensible Heating and Cooling--4.4.2 Heating with Humidification--4.4.3 Cooling with Humidification--4.4.4 Cooling with Dehumidification--4.4.5 Drying--4.4.6 Mixing of Airstreams--4.4.7 Heat Addition with Air Mixing--4.4.8 Drying with Recirculation--Key to Symbols--Exercises--Bibliography--Chapter 5 Drying of Agro Products--5.1 Principles of Drying--5.2 Importance of Drying--5.3 Moisture Content--5.3.1 Moisture Content Representation--5.3.2 Determination of Moisture Content--5.3.2.1 Direct Methods--5.3.2.2 Indirect Methods--5.4 Equilibrium Moisture Content--5.4.1 Determination of Static Equilibrium Moisture Content--5.4.2 Static Equilibrium Moisture Content Models--5.5 Mechanism of Drying--5.6 Thin-Layer Drying--5.6.1 Thin-Layer Drying Equations--5.6.1.1 Empirical Drying Equations--5.6.1.2 Theoretical Drying Equations--5.6.1.3 Semi-Theoretical Drying Equations--5.6.2 Drying Rate--5.6.3 Drying Parameters--5.6.4 Drying Rate Constant and Diffusion Coefficient--5.6.4.1 Drying Rate Constant--5.6.5 Half Response Time--5.7 Deep-Bed Drying--5.7.1 Logarithmic Model--5.7.2 Partial Differential Equation Model--5.7.2.1 Method of Solution--5.7.2.2 Comparisons of Simulated and Observed Results--5.8 Fluidized Bed Drying Model--5.8.1 Heat Balance Equation--5.8.2 Drying Rate Equation--5.8.3 Mass Balance Equation--5.9 Agro-Product Drying Systems--5.9.1 Solar Drying Systems--5.9.1.1 Solar Dryers--5.9.2 Batch Drying Systems--5.9.2.1 Flatbed Dryer--5.9.3 Continuous Flow Drying Systems--5.9.3.1 Cross-Flow Dryer--5.9.3.2 Cross-Flow Batch Dryer--5.9.3.3 Concurrent Flow Dryer--5.9.3.4 Counterflow Dryer--5.9.3.5 Mixed-Flow Dryer--5.10 Safe Temperature for Drying Grain--5.11 Selection of Dryers--Key to Symbols--Exercises--Bibliography--Chapter 6 Parboiling of Rice--6.1 Introduction--6.2 Principles of Parboiling--6.3 Soaking--6.3.1 Kinetics of Soaking--6.3.2 Finite Element Modeling of Soaking of Water by Paddy--6.3.3 Half Response Time--6.3.4 Kinetics of Water Diffusion and Starch Gelatinization--6.4 Steaming--6.5 Drying--6.6 Effect of Parboiling on Milling, Nutritional, and Cooking Qualitiesof Rice--6.7 Parboiling Methods--6.7.1 Traditional Methods--6.7.1.1 Single Stage Parboiling--6.7.1.2 Double Stage Parboiling--6.7.2 Modern Methods--6.7.2.1 CFTRI (Central Food Technological ResearchIndustries) Method--6.7.2.2 Jadavpur University Method--6.7.2.3 Malek Process--6.7.2.4 Schule Process--6.7.2.5 Crystal Rice Process--6.7.2.6 Rice Conversion Process--6.7.2.7 Avorio Process--6.7.3 Estimation of Heat Required for Parboiling--6.7.3.1 Soaking Operation--6.7.3.2 Steaming Operation--6.7.3.3 Drying Operation--Exercises--Bibliography--Chapter 7 Milling of Rice and Wheat--7.1 Introduction--7.2 Rice Milling--7.3 Traditional Methods--7.3.1 Home Pounding--7.3.2 Huller Mills--7.3.3 Sheller Mills--7.3.4 Rubber Roll Sheller Mills--7.4 The Modern Rice Milling Process--7.5 Modern Rice Milling Machinery--7.5.1 Paddy Cleaner--7.5.2 Stoner--7.5.3 Rubber Roll Sheller--7.5.4 Paddy Separator--7.5.5 Whitening or Polishing--7.5.5.1 Cone-Type Polisher--7.5.5.2 Horizontal Abrasive-Type Polisher--7.5.5.3 Friction-Type Polisher--7.5.6 Bran and Polished Rice Separator--7.5.7 Rice Grader--7.5.8 Rice Mixing--7.6 Wheat Milling--7.6.1 Conditioning/Hydrothermal Treatment--7.6.2 Milling--7.6.3 Storage of Finished Products--7.7 Size Characteristics--7.7.1 Sieve--7.7.2 Fineness Modulus--7.7.3 Energy Requirements--Bibliography--Chapter 8 By-Product Utilization--8.1 Introduction--8.2 Fuels and Combustion--8.2.1 Furnaces--8.3 Pyrolysis and Gasification--8.3.1 Pyrolysis (Destructive Distillation) and Gasification--8.3.2 Types of Gasifiers--8.3.2.1 Countercurrent Moving Bed Gasifiers--8.3.2.2 Concurrent Moving Bed Gasifiers--8.3.2.3 Crosscurrent Moving Bed Gasifiers--8.3.2.4 Fluidized Bed Gasifiers--8.3.3 Gasification Process--8.3.3.1 Oxidation--8.3.3.2 Reduction--8.3.3.3 Drying--8.3.4 Gasifier Units--8.4 Liquefaction--8.5 Hydrolysis Followed by Fermentation--8.6 Biochar Production and Utilization--8.6.1 Biochar Carbonizer--8.6.2 Types of Carbonizers--8.6.2.1 Application--8.7 Rice Husk Pelletizing and Briquetting--8.7.1 Need for Briquetting--8.7.2 Principle and Technology--8.7.3 Types of Briquetting Machines--8.7.3.1 High- and Medium-Pressure Compaction--8.7.3.2 Screw Press--8.7.3.3 Piston Press--8.7.3.4 Low-Pressure Compaction--8.7.3.5 Hand-Molded Briquettes--8.7.4 Applications--8.7.5 Limitations--8.7.6 Future Prospective--8.8 Biogas Digesters--8.8.1 Anaerobic Digestion Process--8.8.2 Indian-Type Biogas Digester--8.8.3 The Chinese Biogas Digester--8.8.4 Digester Sizing--8.9 Composting--8.9.1 Process of Composting--8.9.2 Mixing of Materials in the Compost--8.9.3 Starting a Composter--8.9.4 Operating a Compost--8.9.5 Simple Thermophile Composting Procedure--8.9.6 Types of Composters--8.10 Utilization of Rice Bran - Stabilizer Design and Oil Extraction--8.11 Bran - Stabilizer Design--8.12 Oil Extraction--8.12.1 Batch Extraction Method--Bibliography--Chapter 9 Storage of Agro Products--9.1 Principles of Storage--9.2 Interactions of Physical, Chemical, and Biological Variables in theDeterioration of Stored Grains--9.3 Computer Simulation Modeling for Stored Grain Pest Management--9.4 Grain Storage Systems--9.4.1 Traditional Storage Systems--9.4.2 Modern Storage Systems--9.4.2.1 Bagged Storage System--9.4.2.2 Silo Storage System--9.4.2.3 Airtight Grain Storage--9.4.2.4 Aerated Storage System--9.4.2.5 Low-Temperature Storage System (Grain Chillingby Refrigeration)--9.4.2.6 Controlled Atmosphere Storage Systems--9.4.2.7 Damp Grain Storage System with Chemicals--9.5 Design of Grain Storages--9.5.1 Structural Requirements--9.5.2 Janssen's Equation--9.5.3 Rankine's Equation--9.5.4 Airy's Equation--9.5.5 Construction Materials--Key to Symbols--Exercises--Bibliography--Chapter 10 Heating and Cooling of Agro Products--10.1 Introduction--10.2 Heat Conduction--10.2.1 The Differential Equation of Heat Conduction in Cartesianand Cylindrical Coordinate Systems--10.2.1.1 The Differential Equation ofHeat Conduction in Cartesian Coordinate System--10.2.1.2 The Differential Equation ofHeat Conduction in Cylindrical Coordinate System--10.2.2 The Composite Wall--10.2.3 Cylinder and Sphere--10.3 Convection--10.3.1 Forced Convection--10.3.2 Natural or Free Convection--10.3.3 Heat Exchangers--10.4 Radiation--10.4.1 Radiation Intensity and Shape Factor--10.4.2 Radiation Exchange between Black Surfaces--10.4.3 Heat Exchange by Radiation between Gray Surfaces--10.5 Cooling--10.5.1 Cooling Rate--10.6 Freezing--10.6.1 Freezing Point Depression--10.7 Heating--10.7.1 Boiling-Point Elevation--Key to Symbols--Exercises--Bibliography--Chapter 11 Refrigeration and Cold Storage--11.1 Introduction--11.2 Vapor Compression Refrigeration Cycle--11.3 Pressure-Enthalpy (p-h) Chart--11.3.1 Unit of Refrigeration--11.4 Refrigerants--11.4.1 Desirable Characteristics of Refrigerants--11.5 Construction of Psychrometric Chart--11.6 Moisture Control and Storage of Vegetables Crops--11.6.1 Potatoes--11.6.1.1 Adequate Volume--11.6.1.2 Adequate Strength--11.6.1.3 Storage Environment--11.6.1.4 Suberization Period--11.6.1.5 Short-Term Storage--11.6.1.6 Long-Term Storage--11.7 Cooling Requirement--Exercises--Bibliography--Chapter 12 Separation--12.1 Introduction--12.2 Contact Equilibrium Process--12.2.1 Absorption--12.2.2 Extraction--12.2.2.1 Rate of Extraction--12.2.2.2 Leaching--12.2.3 Distillation--12.2.3.1 Vapor-Liquid Equilibrium--…”
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Digital branding : a complete step-by-step guide to strategy, tactics and measurement / by Rowles, Daniel

Table of Contents: “…Machine generated contents note: Foreword -- Introduction Part One Digital branding in perspective 01 What digital branding really means -- How digital has changed branding -- Global soapbox -- Social medial fail -- Traditional brand metrics -- Sum of all experiences -- Clarifying touchpoints02 Focusing on value -- Bridging the gap -- Value proposition -- It all comes down to content03 Considering the user journey -- Multichannel marketing -- User journey examples -- Content marketing -- The stages of the user journey -- Mapping the user journey04 Objectives and authenticity -- Branding for differentiation -- Authenticity -- Authentic value propositionPart Two The digital toolkit 05 Social media -- Social is personal -- User journey and value proposition -- Content and engagement -- Mobile social media experience -- Informing your social media approach -- Real-world integration -- Policy and planning -- Outreach, engagement and ego -- Social measurement -- Sentiment analysis -- Social media advertising -- Social media summary06 Search -- Search engine optimization -- Link building -- SEO summary -- Paid search -- PPC considerations -- Working with PPC agencies -- SEO and PPC working together -- Search conclusions07 Mobile -- Technology for the sake of technology -- User journey and context -- Local intent -- Integrated devices -- The technology distraction -- Mobile compatible is not mobile optimized -- Technology challenges -- Audience segmentation -- Frictionless technology -- Mobile sites and responsive design -- Start with the fundamentals -- Mobile apps -- Mobile conclusion08 Online advertising -- Advertising objectives -- App advertising -- Ad networks versus media owners -- Targeting options -- Creative options -- Ad reporting and analytics -- Online advertising conclusions09 E-mail marketing -- E-mail isn't exciting -- Ease of iteration -- The state of e-mail marketing -- Focusing on relevance -- E-mail and the user journey -- Going beyond last click -- Selecting an e-mail service provider -- Gaining opt-ins and building a list -- E-mail sign-up versus social connection -- List segmentation -- Open rates and click-through rates -- E-mail templates and design -- Sending and testing -- Dynamic content generation and rules -- E-mail marketing conclusions10 CRM and marketing automation -- Definitions and practicalities -- Single customer view and bringing data together -- CRM and ESP integration -- Advanced personalization and triggering -- Marketing automation -- The lead nurturing process -- Automation scoring -- More advanced automation options -- Testing, learning and adjusting -- A warning on marketing automation -- CRM and automation conclusions11 From integration to transmedia campaigns -- Integration -- Multichannel marketing is dead -- Omni-channel marketing -- Transmedia storytelling -- Conclusions -- Part Three Digital brand strategy and measurement12 Measuring digital branding -- Defining brand value and valuation -- Understand the value of every marketing activity -- For perfection we need a mind-reading device -- Digital shot itself in the foot -- TV has culture, digital doesn't... yet -- Filling the gaps -- Measurement comes in many forms13 Primaries and indicators -- Beyond the last click -- Digital branding dashboards -- 14 The role of analytics -- The marvels of Google Analytics -- Setting up analytics -- Core reports -- Multi-channel funnels -- Tracking code -- Dashboards and analytics -- Analytics conclusions15 Bridging the gaps -- Gap correlation -- Keeping it simple - and the danger of selecting the wrong primaries -- Bring in offline channels and experiences -- Offline indicators -- A word on contribution -- Seeing it in action16 The importance of asking questions -- Confirming not predicting -- Sum of experiences -- Checking my dashboard -- No one said it was going to be easyConclusions -- References.…”