Résultats de la recherche - "Stephen King"

Stephen King a critical companion / par Russell, Sharon A., 1941-

An electronic book accessible through the World Wide Web; click to view

Revisiting Stephen King a critical companion / par Russell, Sharon A., 1941-

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Dissecting Stephen King from the Gothic to literary naturalism / par Strengell, Heidi

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Stephen King on the small screen par Browning, Mark, 1966-

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King Stephen par King, Edmund

Sujets: “…Stephen, King of England, 1097?-1154.…”
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Stephen King as a postmodern author par Landais, Clotilde, 1975-

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The green mile / par King Stephen

Dolores Claiborne / par King, Stephen

Cell : a novel / par King, Stephen

Under the dome : a novel / par King, Stephen

Thinner / par Bachman, Richard

From a buick 8 : a novel / par King, Stephen

From a Buick 8 : a novel / par King, Stephen, 1947-

Publisher description

A master class in brand planning the timeless works of Stephen King / par King, Stephen, 1931-2006

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Grave predictions : tales of mankind's post-apocalyptic, dystopian and disastrous destiny /

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The best American magazine writing.

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Defending the brand aggressive strategies for protecting your brand in the online arena / par Murray, Brian H., 1968-

Table des matières: “…-- What to do -- The business case -- Boardroom summary -- The opportunities and threats of online commentary -- The rumor mill -- Financial earnings -- Early warning -- Information security -- Other security and liability threats -- The world's largest focus group -- Activism and "sucks" sites -- Nobody is immune -- Managing risk -- Buried treasure -- The business case -- Boardroom summary -- Customer diversion -- Customer capture -- Cybersquatting -- Typo-piracy -- Domain name administration -- Arbitration -- Search engine manipulation -- Invisible seeding -- Visible seeding -- Spoofing --Paid placement -- Managing seeding and spoofing issues -- Software utility generated advertisements -- Mislabeled links -- Unsolicited e-mail -- Keeping the customer -- Bringing the customer back -- Scope of the problem -- The future -- The business case -- Boardroom summary -- Online partners and distribution issues -- A managing partner compliance -- The customer experience -- Changing dynamics -- Online partners -- Affiliates -- Suppliers -- Distributors -- Third parties -- Monitoring partners -- Step 1: Prioritization -- Step 2: Brand management -- Step 3: Enforcement -- The business case -- Boardroom summary -- Counterfeits and gray markets -- Gray markets -- Combating gray market activity -- Counterfeiting -- Copier supplies -- Pharmaceuticals -- Online monitoring -- Criteria that may signal a suspect distributor -- Testing authenticity -- The business case -- Boardroom summary -- Defending against digital piracy -- Music -- Sales leads -- Video -- Cease and desist -- Customer convenience -- Copy protection and digital rights management -- Software -- Text and images -- E-books -- The Stephen King experiment -- News services -- Market data -- The business case -- Boardroom summary -- Trust -- The costs of compromised privacy and security -- Information collection technologies -- Cookies -- Web beacons -- Information security -- Customer information transmission -- Customer information storage -- Fraud -- Managing privacy and security -- The business case -- Boardroom summary -- Competitive intelligence -- Using online competitive intelligence to outmaneuver competitor brands -- The internet as a competitive intelligence source -- Brand presence -- Brand reach -- Competitor brand abuse -- Competitor absence -- Linking relationships -- Partnerships -- Recruiting competitor partners -- Online commentary -- Collecting the data -- Counterintelligence -- Actionable information -- The business case -- Boardroom summary.…”
An electronic book accessible through the World Wide Web; click to view