Search Results - "Mind

The cybrarian's web 2 : an A-Z guide to free social media tools, apps, and other resources / by Peltier-Davis, Cheryl Ann

Table of Contents: “…Adobe : productivity and creativity tools -- Amazon CreateSpace : self-publishing platform -- Aurasma : augmented reality service -- BrandYourself : online reputation management service -- Camtasia : screen recording and video editing software -- Codecademy : online education platform (programming) -- Coursera : massive open online courses (MOOCs) platform -- Digital public library of America : digital library -- Diigo : social bookmarking service -- Dropbox : cloud storage/file hosting/sharing service -- Ebooks : ebook collections and services -- Ebook readers : ebook reading devices -- Evernote : note-taking software -- Flipboard : social news aggregator -- Google drive : cloud storage/file hosting/sharing service -- Google glass : augmented reality/wearable technology -- Google hangouts : video conferencing service -- GoToMeeting : video conferencing service -- Hootsuite : social media management service -- Infogr.am : infographics creator -- Instagram : photo and video sharing service -- Issuu : digital publishing service -- Jumpshare : cloud storage/file hosting/sharing service -- Kaywa : qr code scanner and generator -- Kickstarter : crowdfunding platform -- Learnist : digital learning board -- LiveBinders : social bookmarking service -- Makerspaces : DIY collaborative workspaces -- Mendeley : reference management and collaboration service -- Microsoft Office online : productivity tool -- Mobile apps for libraries : mobile applications -- Netvibes : social media management service -- OneDrive : cloud storage/file hosting/sharing service -- Paper.li : social news aggregator -- Pinterest : social bookmarking service -- Poll everywhere : audience response/polling service -- Popplet : visualization service -- Project Gutenberg self-publishing press : self-publishing platform -- Quick response (QR) codes : barcode scanning and generator software -- Readability : Web and mobile reading application -- Scoop.it : social news aggregator -- Scribd : digital library/self-publishing platform -- Smashwords : digital library/self-publishing platform -- Snapchat : photo and video sharing service -- Storify : social news aggregator -- Technology, entertainment, design (TED) : global conference/ideas sharing platform -- Text 2 mind map : visualization service -- TodaysMeet : microblogging service -- Tumblr : microblogging/social networking service -- Tweetdeck : social media management service -- Udutu : course management system -- Unglue.it : crowdfunding platform -- Vine : video sharing service -- Voki : avatar creation service -- Wattpad : social networking service -- Weebly : web hosting service -- WhatsApp : instant messaging service -- Wikispaces : wiki hosting service -- XPRIZE : philanthropic competition -- Yammer : social networking service -- Zinio : digital publishing service -- Appendix I. …”
An electronic book accessible through the World Wide Web; click to view

Talking the walk & walking the talk : a rhetoric of rhythm / by Shell, Marc

Table of Contents: “…Macaronic Speeches -- 4. Anatine Quacks -- 5. Mind the Music -- CHAPTER SEVEN: SIGN LANGUAGES -- 1. …”
An electronic book accessible through the World Wide Web; click to view

Thinking About Dementia : Culture, Loss, and the Anthropology of Senility /

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Thinking About Dementia : Culture, Loss, and the Anthropology of Senility /

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The hidden alternative co-operative values, past, present and future /

Table of Contents: “…Walton -- "A co-operative of intellectuals" : the encounter between co-operative values and urban planning : an Italian case study / Marzia Maccaferri -- Government to governance : the challenge of co-operative revival in India / L. K. Vaswani -- Minding the GAAP : co-operative responses to the global convergence of accounting standards and practice / John Maddocks, Elizabeth Hicks, Alan J. …”
An electronic book accessible through the World Wide Web; click to view

The hidden alternative co-operative values, past, present and future /

Table of Contents: “…Walton -- "A co-operative of intellectuals" : the encounter between co-operative values and urban planning : an Italian case study / Marzia Maccaferri -- Government to governance : the challenge of co-operative revival in India / L. K. Vaswani -- Minding the GAAP : co-operative responses to the global convergence of accounting standards and practice / John Maddocks, Elizabeth Hicks, Alan J. …”
An electronic book accessible through the World Wide Web; click to view

In a Trance: On Paleo Art / by Skoblow, Jeffrey

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In a Trance: On Paleo Art / by Skoblow, Jeffrey

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The management of insects in recreation and tourism

Table of Contents: “…Human-Insect Encounters: 2. Minding insects: scale, value, world / Adam Dodd; 3. …”
An electronic book accessible through the World Wide Web; click to view

The management of insects in recreation and tourism

Table of Contents: “…Human-Insect Encounters: 2. Minding insects: scale, value, world / Adam Dodd; 3. …”
An electronic book accessible through the World Wide Web; click to view

Digital branding : a complete step-by-step guide to strategy, tactics and measurement / by Rowles, Daniel

Table of Contents: “…Machine generated contents note: Foreword -- Introduction Part One Digital branding in perspective 01 What digital branding really means -- How digital has changed branding -- Global soapbox -- Social medial fail -- Traditional brand metrics -- Sum of all experiences -- Clarifying touchpoints02 Focusing on value -- Bridging the gap -- Value proposition -- It all comes down to content03 Considering the user journey -- Multichannel marketing -- User journey examples -- Content marketing -- The stages of the user journey -- Mapping the user journey04 Objectives and authenticity -- Branding for differentiation -- Authenticity -- Authentic value propositionPart Two The digital toolkit 05 Social media -- Social is personal -- User journey and value proposition -- Content and engagement -- Mobile social media experience -- Informing your social media approach -- Real-world integration -- Policy and planning -- Outreach, engagement and ego -- Social measurement -- Sentiment analysis -- Social media advertising -- Social media summary06 Search -- Search engine optimization -- Link building -- SEO summary -- Paid search -- PPC considerations -- Working with PPC agencies -- SEO and PPC working together -- Search conclusions07 Mobile -- Technology for the sake of technology -- User journey and context -- Local intent -- Integrated devices -- The technology distraction -- Mobile compatible is not mobile optimized -- Technology challenges -- Audience segmentation -- Frictionless technology -- Mobile sites and responsive design -- Start with the fundamentals -- Mobile apps -- Mobile conclusion08 Online advertising -- Advertising objectives -- App advertising -- Ad networks versus media owners -- Targeting options -- Creative options -- Ad reporting and analytics -- Online advertising conclusions09 E-mail marketing -- E-mail isn't exciting -- Ease of iteration -- The state of e-mail marketing -- Focusing on relevance -- E-mail and the user journey -- Going beyond last click -- Selecting an e-mail service provider -- Gaining opt-ins and building a list -- E-mail sign-up versus social connection -- List segmentation -- Open rates and click-through rates -- E-mail templates and design -- Sending and testing -- Dynamic content generation and rules -- E-mail marketing conclusions10 CRM and marketing automation -- Definitions and practicalities -- Single customer view and bringing data together -- CRM and ESP integration -- Advanced personalization and triggering -- Marketing automation -- The lead nurturing process -- Automation scoring -- More advanced automation options -- Testing, learning and adjusting -- A warning on marketing automation -- CRM and automation conclusions11 From integration to transmedia campaigns -- Integration -- Multichannel marketing is dead -- Omni-channel marketing -- Transmedia storytelling -- Conclusions -- Part Three Digital brand strategy and measurement12 Measuring digital branding -- Defining brand value and valuation -- Understand the value of every marketing activity -- For perfection we need a mind-reading device -- Digital shot itself in the foot -- TV has culture, digital doesn't... yet -- Filling the gaps -- Measurement comes in many forms13 Primaries and indicators -- Beyond the last click -- Digital branding dashboards -- 14 The role of analytics -- The marvels of Google Analytics -- Setting up analytics -- Core reports -- Multi-channel funnels -- Tracking code -- Dashboards and analytics -- Analytics conclusions15 Bridging the gaps -- Gap correlation -- Keeping it simple - and the danger of selecting the wrong primaries -- Bring in offline channels and experiences -- Offline indicators -- A word on contribution -- Seeing it in action16 The importance of asking questions -- Confirming not predicting -- Sum of experiences -- Checking my dashboard -- No one said it was going to be easyConclusions -- References.…”

Metabolic syndrome and neurological disorders /

Table of Contents: “…Farooqui & Tahira Farooqui -- Lipids, cholesterol and oxidized cholesterol in Alzheimer's Amyloid Beta-mediated neurotoxicity / Mun'delanji Vestergaard, Masamune Morita, Tsutomu Hamada & Masahiro Takagi -- Of sound mind and body : dietary lifestyles, promotion of healthy brain aging and prevention of dementia in healthy individuals / Giulio Maria Pasinetti, Amanda Bilski, Lap Ho, Jun Wang, Mario Ferruzzi, Masahito Yamada, Kenjiro Ono & Salvatore Mannino -- Metabolic syndrome as an independent risk factor of silent brain infarction / Jae-Sung Lim & Hyung-Min Kwon -- Neurochemical linkage among metabolic syndrome, Alzheimer's disease, and depression / Undurti N. …”
An electronic book accessible through the World Wide Web; click to view

Metabolic syndrome and neurological disorders /

Table of Contents: “…Farooqui & Tahira Farooqui -- Lipids, cholesterol and oxidized cholesterol in Alzheimer's Amyloid Beta-mediated neurotoxicity / Mun'delanji Vestergaard, Masamune Morita, Tsutomu Hamada & Masahiro Takagi -- Of sound mind and body : dietary lifestyles, promotion of healthy brain aging and prevention of dementia in healthy individuals / Giulio Maria Pasinetti, Amanda Bilski, Lap Ho, Jun Wang, Mario Ferruzzi, Masahito Yamada, Kenjiro Ono & Salvatore Mannino -- Metabolic syndrome as an independent risk factor of silent brain infarction / Jae-Sung Lim & Hyung-Min Kwon -- Neurochemical linkage among metabolic syndrome, Alzheimer's disease, and depression / Undurti N. …”
An electronic book accessible through the World Wide Web; click to view

Digital branding : a complete step-by-step guide to strategy, tactics and measurement / by Rowles, Daniel

Table of Contents: “…Machine generated contents note: Foreword -- Introduction Part One Digital branding in perspective 01 What digital branding really means -- How digital has changed branding -- Global soapbox -- Social medial fail -- Traditional brand metrics -- Sum of all experiences -- Clarifying touchpoints02 Focusing on value -- Bridging the gap -- Value proposition -- It all comes down to content03 Considering the user journey -- Multichannel marketing -- User journey examples -- Content marketing -- The stages of the user journey -- Mapping the user journey04 Objectives and authenticity -- Branding for differentiation -- Authenticity -- Authentic value propositionPart Two The digital toolkit 05 Social media -- Social is personal -- User journey and value proposition -- Content and engagement -- Mobile social media experience -- Informing your social media approach -- Real-world integration -- Policy and planning -- Outreach, engagement and ego -- Social measurement -- Sentiment analysis -- Social media advertising -- Social media summary06 Search -- Search engine optimization -- Link building -- SEO summary -- Paid search -- PPC considerations -- Working with PPC agencies -- SEO and PPC working together -- Search conclusions07 Mobile -- Technology for the sake of technology -- User journey and context -- Local intent -- Integrated devices -- The technology distraction -- Mobile compatible is not mobile optimized -- Technology challenges -- Audience segmentation -- Frictionless technology -- Mobile sites and responsive design -- Start with the fundamentals -- Mobile apps -- Mobile conclusion08 Online advertising -- Advertising objectives -- App advertising -- Ad networks versus media owners -- Targeting options -- Creative options -- Ad reporting and analytics -- Online advertising conclusions09 E-mail marketing -- E-mail isn't exciting -- Ease of iteration -- The state of e-mail marketing -- Focusing on relevance -- E-mail and the user journey -- Going beyond last click -- Selecting an e-mail service provider -- Gaining opt-ins and building a list -- E-mail sign-up versus social connection -- List segmentation -- Open rates and click-through rates -- E-mail templates and design -- Sending and testing -- Dynamic content generation and rules -- E-mail marketing conclusions10 CRM and marketing automation -- Definitions and practicalities -- Single customer view and bringing data together -- CRM and ESP integration -- Advanced personalization and triggering -- Marketing automation -- The lead nurturing process -- Automation scoring -- More advanced automation options -- Testing, learning and adjusting -- A warning on marketing automation -- CRM and automation conclusions11 From integration to transmedia campaigns -- Integration -- Multichannel marketing is dead -- Omni-channel marketing -- Transmedia storytelling -- Conclusions -- Part Three Digital brand strategy and measurement12 Measuring digital branding -- Defining brand value and valuation -- Understand the value of every marketing activity -- For perfection we need a mind-reading device -- Digital shot itself in the foot -- TV has culture, digital doesn't... yet -- Filling the gaps -- Measurement comes in many forms13 Primaries and indicators -- Beyond the last click -- Digital branding dashboards -- 14 The role of analytics -- The marvels of Google Analytics -- Setting up analytics -- Core reports -- Multi-channel funnels -- Tracking code -- Dashboards and analytics -- Analytics conclusions15 Bridging the gaps -- Gap correlation -- Keeping it simple - and the danger of selecting the wrong primaries -- Bring in offline channels and experiences -- Offline indicators -- A word on contribution -- Seeing it in action16 The importance of asking questions -- Confirming not predicting -- Sum of experiences -- Checking my dashboard -- No one said it was going to be easyConclusions -- References.…”

The Arab world unbound tapping into the power of 350 million consumers / by Mahajan, Vijay, 1948-

Table of Contents: “…Machine generated contents note: Foreword Preface Introduction Part I Discovering the Arab World Chapter 1 Drinking Red Bull in Dahiye The Arab market is vibrant and globally interconnected Arab consumers control more spending power than you think The shadow economy Shades of India and China Arab wealth beyond the crude oil Arab wealth beyond the abaya Household spending in the Arab World Consumer brands in both Israel and the Arab countries Chicken fights: Local competition in the Arab market The global emergence of Arab brands A worldwide hub: The Arab world is globally connected The Arab world is neither CNN's nor Al Jazeera's Chapter 2 The Diversity of the Arab World No harm in haram Not all the consumers in Arab countries are Arab The diversity of Arab consumers Segmenting the Arab consumer markets Embracing the diverse habits of Arab consumers The language differences The market dominance of Saudi Arabia and the GCC Think regional, act local Chapter 3 Islam Matters: How the Five Pillars of Islam impact consumers in the Arab World The difference between culture and religion Why shahada matters Why salah matters Why sawm matters Why zakat matters Why hajj and umrah matter Islam in the everyday Part II Tapping the well of Arab consumers Chapter 4 The shabab: tapping the Arab youth market The shabab demographic dividend The shabab crave the best brands, wherever they come from The shabab generation is molding the consumer market The shabab generation is changing the Arab workforce The shabab and education The shabab and marriage Chapter 5 Tapping the Arab Middle Class The rise of the middle class is changing the Arab consumer markets Identifying the Arab middle class Tapping into Arabia Two Tapping into Arab consumer power at all levels Urbanization, modern trade and Arabia Two Arabia Two and the balance between tradition and modernity Chapter 6 Tapping into the Arab women market Arab women have money to spend Educated women are reshaping the Arab market The Arab woman as a consumer Inside and outside: The dual identities of Arab women Tapping into the Arab beauty market The Arab woman as wife and mother The veil doesn't hide the Arab woman's mind Arab women as business leaders Arab women are reshaping the region on their own terms Chapter 7 Tapping into the Arab technology market The spread of Internet use opens up new paths to consumers The rise of social media Tapping into Arab e-commerce Using technology to recapture a Golden Age On the go: The market for mobile phones Building the high-tech industry in Jordan The technological Arab spring Chapter 8 Tapping into the Arab media and entertainment market Television advertising in the Arab world Arab cinema and film Dancing in the desert: Music in the Arab world Art in the Arab world Books and bookstores The birth of an Arab superhero Chapter 9 Tapping into the Arab diaspora Linking the diaspora to the Arab world Remittances constitute a critical piece of many Arab economies Tapping into the Arab diaspora The Arab diaspora has made a name for itself Tapping into opportunities around the world You can go home again The diaspora is bringing different worlds together Part III Conclusion Rebranding the Arab World Yalla Arabia! …”
An electronic book accessible through the World Wide Web; click to view

The Arab world unbound tapping into the power of 350 million consumers / by Mahajan, Vijay, 1948-

Table of Contents: “…Machine generated contents note: Foreword Preface Introduction Part I Discovering the Arab World Chapter 1 Drinking Red Bull in Dahiye The Arab market is vibrant and globally interconnected Arab consumers control more spending power than you think The shadow economy Shades of India and China Arab wealth beyond the crude oil Arab wealth beyond the abaya Household spending in the Arab World Consumer brands in both Israel and the Arab countries Chicken fights: Local competition in the Arab market The global emergence of Arab brands A worldwide hub: The Arab world is globally connected The Arab world is neither CNN's nor Al Jazeera's Chapter 2 The Diversity of the Arab World No harm in haram Not all the consumers in Arab countries are Arab The diversity of Arab consumers Segmenting the Arab consumer markets Embracing the diverse habits of Arab consumers The language differences The market dominance of Saudi Arabia and the GCC Think regional, act local Chapter 3 Islam Matters: How the Five Pillars of Islam impact consumers in the Arab World The difference between culture and religion Why shahada matters Why salah matters Why sawm matters Why zakat matters Why hajj and umrah matter Islam in the everyday Part II Tapping the well of Arab consumers Chapter 4 The shabab: tapping the Arab youth market The shabab demographic dividend The shabab crave the best brands, wherever they come from The shabab generation is molding the consumer market The shabab generation is changing the Arab workforce The shabab and education The shabab and marriage Chapter 5 Tapping the Arab Middle Class The rise of the middle class is changing the Arab consumer markets Identifying the Arab middle class Tapping into Arabia Two Tapping into Arab consumer power at all levels Urbanization, modern trade and Arabia Two Arabia Two and the balance between tradition and modernity Chapter 6 Tapping into the Arab women market Arab women have money to spend Educated women are reshaping the Arab market The Arab woman as a consumer Inside and outside: The dual identities of Arab women Tapping into the Arab beauty market The Arab woman as wife and mother The veil doesn't hide the Arab woman's mind Arab women as business leaders Arab women are reshaping the region on their own terms Chapter 7 Tapping into the Arab technology market The spread of Internet use opens up new paths to consumers The rise of social media Tapping into Arab e-commerce Using technology to recapture a Golden Age On the go: The market for mobile phones Building the high-tech industry in Jordan The technological Arab spring Chapter 8 Tapping into the Arab media and entertainment market Television advertising in the Arab world Arab cinema and film Dancing in the desert: Music in the Arab world Art in the Arab world Books and bookstores The birth of an Arab superhero Chapter 9 Tapping into the Arab diaspora Linking the diaspora to the Arab world Remittances constitute a critical piece of many Arab economies Tapping into the Arab diaspora The Arab diaspora has made a name for itself Tapping into opportunities around the world You can go home again The diaspora is bringing different worlds together Part III Conclusion Rebranding the Arab World Yalla Arabia! …”
An electronic book accessible through the World Wide Web; click to view

The international handbook of suicide prevention /

Table of Contents: “…Gutierrez and Stephen S. O'Connor -- Modes of mind and suicidal processes / Mark Williams, Danielle S. …”
An electronic book accessible through the World Wide Web; click to view

The international handbook of suicide prevention /

Table of Contents: “…Gutierrez and Stephen S. O'Connor -- Modes of mind and suicidal processes / Mark Williams, Danielle S. …”
An electronic book accessible through the World Wide Web; click to view