Diversity in European Marketing Text and Cases / by Rudolph, Thomas

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The Effects of Cause-Related Marketing on Customers Attitudes and Buying Behavior by Steckstor, Denise

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Cruise Management Information and Decision Support Systems / by Papathanassis, Alexis

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European Retail Research by Swoboda, Bernhard

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Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings / by Wbben, Markus

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European Retail Research by Morschett, Dirk

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Ripple Effect How Empowered Involvement Drives Word of Mouth / by Oetting, Martin

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Technology Acceptance in Mechatronics The Influence of Identity on Technology Acceptance / by Hillmer, Ute

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Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research / by Pirker, Clemens

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The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services / by Schumann, Jan H.

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The Valuation of Intangible Assets An Exploration of Patent and Trademark Portfolios / by Sandner, Philipp

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Value Creation of Firm-Established Brand Communities by Wiegandt, Philipp

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Excellence in Sales Optimising Customer and Sales Management / by Dannenberg, Holger

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User Generated Branding Integrating User Generated Content into Brand Management / by Arnhold, Ulrike

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Strategic Retail Management Text and International Cases / by Zentes, Joachim

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Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Quali... by Wiedenfels, Gunnar

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Optimizing Distribution Systems in Asset Management Institutional Arrangements as Key Factor of Success / by Koch, Philipp Caspar

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International Advertising and Communication Current Insights and Empirical Findings / by Diehl, Sandra

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The Impact of Automatic Store Replenishment on Retail Technologies and Concepts for the Out-of-Stocks Problem / by Angerer, Alfred

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A Theory of Marketing Outline of a Social Systems Perspective / by Ldicke, Marius K.

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