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  1. 61
    Branded Component Strategies Ingredient Branding in B2B Markets /

    Branded Component Strategies Ingredient Branding in B2B Markets / by Worm, Stefan

    Published 2012
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  2. 62
    Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice /

    Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice / by Okazaki, Shintaro

    Published 2011
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  3. 63
    Understanding Proactive Customer Orientation Construct Development and Managerial Implications /

    Understanding Proactive Customer Orientation Construct Development and Managerial Implications / by Herhausen, Dennis

    Published 2011
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  4. 64
    Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-setting /

    Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-setting / by Paluch, Stefanie

    Published 2012
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  5. 65
    Diversity in European Marketing Text and Cases /

    Diversity in European Marketing Text and Cases / by Rudolph, Thomas

    Published 2012
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  6. 66
    The Effects of Cause-Related Marketing on Customers Attitudes and Buying Behavior

    The Effects of Cause-Related Marketing on Customers Attitudes and Buying Behavior by Steckstor, Denise

    Published 2012
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  7. 67
    Cruise Management Information and Decision Support Systems /

    Cruise Management Information and Decision Support Systems / by Papathanassis, Alexis

    Published 2012
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  8. 68
    European Retail Research

    European Retail Research by Swoboda, Bernhard

    Published 2009
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  9. 69
    Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings /

    Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings / by Wbben, Markus

    Published 2009
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  10. 70
    European Retail Research

    European Retail Research by Morschett, Dirk

    Published 2009
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  11. 71
    Ripple Effect How Empowered Involvement Drives Word of Mouth /

    Ripple Effect How Empowered Involvement Drives Word of Mouth / by Oetting, Martin

    Published 2009
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  12. 72
    Technology Acceptance in Mechatronics The Influence of Identity on Technology Acceptance /

    Technology Acceptance in Mechatronics The Influence of Identity on Technology Acceptance / by Hillmer, Ute

    Published 2009
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  13. 73
    Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research /

    Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research / by Pirker, Clemens

    Published 2009
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  14. 74
    The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services /

    The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services / by Schumann, Jan H.

    Published 2009
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  15. 75
    The Valuation of Intangible Assets An Exploration of Patent and Trademark Portfolios /

    The Valuation of Intangible Assets An Exploration of Patent and Trademark Portfolios / by Sandner, Philipp

    Published 2010
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  16. 76
    Value Creation of Firm-Established Brand Communities

    Value Creation of Firm-Established Brand Communities by Wiegandt, Philipp

    Published 2009
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  17. 77
    Excellence in Sales Optimising Customer and Sales Management /

    Excellence in Sales Optimising Customer and Sales Management / by Dannenberg, Holger

    Published 2009
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  18. 78
    User Generated Branding Integrating User Generated Content into Brand Management /

    User Generated Branding Integrating User Generated Content into Brand Management / by Arnhold, Ulrike

    Published 2010
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  19. 79
    Strategic Management New Rules for Old Europe

    Strategic Management New Rules for Old Europe by Scholz, Christian

    Published 2006
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  20. 80
    Strategic Retail Management Text and International Cases /

    Strategic Retail Management Text and International Cases / by Zentes, Joachim

    Published 2007
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