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Qualitative research methods in public relations and marketing communications / 由 Daymon, Christine, 1952-

Qualitative research methods in public relations and marketing communications / 由 Daymon, Christine, 1952-

Handling qualitative data : a practical guide / 由 Richards, Lyn

Doing a successful research project : using qualitatative or quantitative methods / 由 Davies, Martin Brett

Approaches to qualitative research : a reader on theory and practice /

Doing qualitative research : praxis of method / 由 Roth, Wolff-Michael, 1953-

Qualitative data : an introduction to coding and analysis / 由 Auerbach, Carl F.

The NVivo qualitative project book / 由 Bazeley, Patricia

Qualitative marketing research : a cultural approach / 由 Moisander, Johanna

An introduction to qualitative research / 由 Flick, Uwe, 1956-

Qualitative research methods in public relations and marketing communications / 由 Daymon, Christine

Qualitative data analysis with NVivo / 由 Bazeley, Patricia

Table of contents only
Publisher description

Interviews : learning the craft of qualitative research interviewing / 由 Kvale, Steiner

Qualitative research in sport and physical activity / 由 Jones, Ian

Completing your qualitative dissertation : a road map from beginning to end / 由 Bloomberg, Linda Dale

Ethics in qualitative research /

Qualitative research methods / 由 Hennink, Monique

The coding manual for qualitative researchers / 由 Saldana, Johnny

Data collection : theoretical and political context: which data are worth collecting? /

Data collection : data collection in survey and interview research /