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Qualitative research methods in public relations and marketing communications / ‌ Daymon, Christine, 1952-

Qualitative research methods in public relations and marketing communications / ‌ Daymon, Christine, 1952-

Handling qualitative data : a practical guide / ‌ Richards, Lyn

Doing a successful research project : using qualitatative or quantitative methods / ‌ Davies, Martin Brett

Approaches to qualitative research : a reader on theory and practice /

Doing qualitative research : praxis of method / ‌ Roth, Wolff-Michael, 1953-

Qualitative data : an introduction to coding and analysis / ‌ Auerbach, Carl F.

The NVivo qualitative project book / ‌ Bazeley, Patricia

Qualitative marketing research : a cultural approach / ‌ Moisander, Johanna

An introduction to qualitative research / ‌ Flick, Uwe, 1956-

Qualitative research methods in public relations and marketing communications / ‌ Daymon, Christine

Qualitative data analysis with NVivo / ‌ Bazeley, Patricia

Table of contents only
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Interviews : learning the craft of qualitative research interviewing / ‌ Kvale, Steiner

Qualitative research in sport and physical activity / ‌ Jones, Ian

Completing your qualitative dissertation : a road map from beginning to end / ‌ Bloomberg, Linda Dale

Ethics in qualitative research /

Qualitative research methods / ‌ Hennink, Monique

The coding manual for qualitative researchers / ‌ Saldana, Johnny

Data collection : theoretical and political context: which data are worth collecting? /

Data collection : data collection in survey and interview research /