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    Relevance regained : from top-down control to bottom-up empowerment / by Johnson, H. Thomas

    Published 1992
    Book
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    Total customer value management : transforming business thinking / by Mahajan, Gautam, 1946-

    Published 2010
    Table of Contents: “…Prologue: from best practices to next practices -- Total CVM and the company -- The fundamentals -- Existing programmes and total CVM -- The customer bill of rights and the circle of promises -- Strategic and operational managers and total CVM -- Total CVM and sales and marketing: chief marketing officer -- Total CVM: support, staff and operational managers -- The frontline people -- Bottom-up total CVM: customer-circles -- Total CVM and certification -- Epilogue: total CVM at Glacier Products.…”
    Book
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