Search Results - "customer relationship management"

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  1. 1

    Sport business analytics : using data to increase revenue and improve operational efficiency /

    Published 2017
    Table of Contents: “…/ Troy Kirby -- Chapter 4. Customer relationship management and fan engagement analytics / Ray Mathew -- Chapter 5. …”
    Click here to view.
    Electronic eBook
  2. 2

    Winning With Data : CRM and Analytics for the Business of Sports / by Green, Fiona

    Published 2018
    Click here to view.
    Electronic eBook