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  1. 1

    Introduction to advertising and promotion : an integrated marketing communications perspective / by Belch, George E.

    Published 1995
    Book
  2. 2

    The great marketing turnaround : the age of the individual, and how to profit from it / by Rapp, Stan

    Published 1992
    Book
  3. 3

    Marketing communications : engagements, strategies and practice / by Fill, Chris

    Published 2006
    Book
  4. 4

    Strategic advertising management / by Percy, Larry

    Published 2005
    Book
  5. 5

    Promotion : analysis, creativity, and strategy / by Dommermuth, William P.

    Published 1984
    Book
  6. 6

    The Dartnell sales promotion handbook /

    Published 1966
    Book
  7. 7

    Advertising and promotion : an integrated marketing communications perpective / by Belch, George E.

    Published 2007
    Book
  8. 8

    Integrated marketing communications in advertising and promotion / by Shimp, Terence A.

    Published 2010
    Book
  9. 9
  10. 10

    Selling to big companies by Konrath, Jill

    Published 2006
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
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