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Qualitative research methods in public relations and marketing communications / by Daymon, Christine, 1952-

Qualitative research methods in public relations and marketing communications / by Daymon, Christine, 1952-

Handling qualitative data : a practical guide / by Richards, Lyn

Doing a successful research project : using qualitatative or quantitative methods / by Davies, Martin Brett

Approaches to qualitative research : a reader on theory and practice /

Doing qualitative research : praxis of method / by Roth, Wolff-Michael, 1953-

Qualitative data : an introduction to coding and analysis / by Auerbach, Carl F.

The NVivo qualitative project book / by Bazeley, Patricia

Qualitative marketing research : a cultural approach / by Moisander, Johanna

An introduction to qualitative research / by Flick, Uwe, 1956-

Qualitative research methods in public relations and marketing communications / by Daymon, Christine

Qualitative data analysis with NVivo / by Bazeley, Patricia

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Interviews : learning the craft of qualitative research interviewing / by Kvale, Steiner

Qualitative research in sport and physical activity / by Jones, Ian

Completing your qualitative dissertation : a road map from beginning to end / by Bloomberg, Linda Dale

Ethics in qualitative research /

Qualitative research methods / by Hennink, Monique

The coding manual for qualitative researchers / by Saldana, Johnny

Data collection : theoretical and political context: which data are worth collecting? /

Data collection : data collection in survey and interview research /