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  1. 1
    The brand IDEA : managing nonprofit brands with integrity, democracy and affinity /

    The brand IDEA : managing nonprofit brands with integrity, democracy and affinity / by Laidler-Kylande, Nathalie, 1965-

    Published 2014
    An electronic book accessible through the World Wide Web; click to view
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  2. 2
    60-minute brand strategist the essential brand book for marketing professionals /

    60-minute brand strategist the essential brand book for marketing professionals / by Mootee, Idris, 1958-

    Published 2013
    Subjects: “…Branding (Marketing)…”
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  3. 3
    Brand Hollywood /

    Brand Hollywood / by Grainage, Paul

    Published 2008
    Subjects: “…Brand name products.…”
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  4. 4
    Ingredient Branding Making the Invisible Visible /

    Ingredient Branding Making the Invisible Visible / by Kotler, Philip

    Published 2010
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  5. 5
    Brand management

    Brand management

    Published 2008
    Subjects: “…Branding (Marketing) Management.…”
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  6. 6
    Brand NFL making and selling America's favorite sport /

    Brand NFL making and selling America's favorite sport / by Oriard, Michael

    Published 2007
    An electronic book accessible through the World Wide Web; click to view
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  7. 7
    Rock brands selling sound in a media saturated culture /

    Rock brands selling sound in a media saturated culture /

    Published 2010
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  8. 8
    Hospitality branding

    Hospitality branding by Dev, Chekitan S. (Chekitan Singh), 1959-

    Published 2012
    Table of Contents: “…Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon.…”
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  9. 9
    The human brand : how we relate to people, products, and companies /

    The human brand : how we relate to people, products, and companies / by Malone, Chris, 1969-

    Published 2013
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  10. 10
    Breakthrough branding : positioning your library to survive and thrive /

    Breakthrough branding : positioning your library to survive and thrive / by Walters, Suzanne, Jackson, Kent, 1945-

    Published 2013
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  11. 11
    Inbound marketing and SEO insights from the Moz blog /

    Inbound marketing and SEO insights from the Moz blog / by Fishkin, Rand

    Published 2013
    An electronic book accessible through the World Wide Web; click to view
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  12. 12
    Building a brand an Emerald guide.

    Building a brand an Emerald guide.

    Published 2004
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  13. 13
    Brand management and marketing of luxury goods /

    Brand management and marketing of luxury goods / by Scholz, Lucie

    Published 2014
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  14. 14
    Brand management for international hotels

    Brand management for international hotels by Patricia, Maria

    Published 2009
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  15. 15
    Myths and brands in vocational education /

    Myths and brands in vocational education /

    Published 2015
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  16. 16
    Ready, Launch, Brand The Lean Marketing Guide for Startups.

    Ready, Launch, Brand The Lean Marketing Guide for Startups. by Zeewy, Orly

    Published 2021
    Table of Contents: “…. -- Advice to Founders -- Be Memorable -- Logo Is Shorthand for Your Brand -- Brand Loyalty Starts With the Right Name -- Great Names: Great Brands -- Naming Exercise -- Chapter 5: Is Your Homepage Helping Your Brand Cut Through the Noise? …”
    Taylor & Francis
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  17. 17
    Ghost-Managed Medicine : Big Pharma’s Invisible Hands /

    Ghost-Managed Medicine : Big Pharma’s Invisible Hands / by Sismondo, Sergio

    Published 2018
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  18. 18
    Branded Component Strategies Ingredient Branding in B2B Markets /

    Branded Component Strategies Ingredient Branding in B2B Markets / by Worm, Stefan

    Published 2012
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  19. 19
    User Generated Branding Integrating User Generated Content into Brand Management /

    User Generated Branding Integrating User Generated Content into Brand Management / by Arnhold, Ulrike

    Published 2010
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  20. 20
    Managing Corporate Brands A new approach to corporate communication /

    Managing Corporate Brands A new approach to corporate communication / by Ormeo, Marcos

    Published 2007
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