Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer / by Meister, Sandra

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Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer / by Meister, Sandra

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Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities / by Wiedenfels, Gunnar

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Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities / by Wiedenfels, Gunnar

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The digital marketer : ten new skills you must learn to stay relevant and customer-centric / by Weber, Larry, Henderson, Lisa Leslie

An electronic book accessible through the World Wide Web; click to view

The digital marketer : ten new skills you must learn to stay relevant and customer-centric / by Weber, Larry, Henderson, Lisa Leslie

An electronic book accessible through the World Wide Web; click to view

Tourism Policy and Planning Implementation : Issues and Challenges /

Table of Contents: “…Pearce --8-- Tourism development in the absence of relevant tourism policy Richard W. Butler --9-- Cooperation, border tourism, and policy implications Dallen J. …”
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Tourism Policy and Planning Implementation : Issues and Challenges /

Table of Contents: “…Pearce --8-- Tourism development in the absence of relevant tourism policy Richard W. Butler --9-- Cooperation, border tourism, and policy implications Dallen J. …”
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Boom marketing to the ultimate power consumer--the baby boomer woman / by Brown, Mary, 1959-

Table of Contents: An electronic book accessible through the World Wide Web; click to view

Boom marketing to the ultimate power consumer--the baby boomer woman / by Brown, Mary, 1959-

Table of Contents: An electronic book accessible through the World Wide Web; click to view

Ethnic Marketing : Theory, Practice and Entrepreneurship / by Pires, Guilherme D., Stanton, John

Table of Contents: “…Definitional differences--Ethnic marketing issues--Other issues identified by researchers--Causes of a gap and approaches to reconciliation -- Recognising the gap -- On the need for pragmatism or theory-in-use--Pragmatism in ethnic marketing theory--Summary -- The path ahead -- References -- CHAPTER 2: ETHNICITY, ETHNIC GROUPS AND ETHNIC IDENTITY--The meaning and relevance of ethnicity--Basis for defining ethnicity --We are all ethnic or are we?…”
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Ethnic Marketing : Theory, Practice and Entrepreneurship / by Pires, Guilherme D., Stanton, John

Table of Contents: “…Definitional differences--Ethnic marketing issues--Other issues identified by researchers--Causes of a gap and approaches to reconciliation -- Recognising the gap -- On the need for pragmatism or theory-in-use--Pragmatism in ethnic marketing theory--Summary -- The path ahead -- References -- CHAPTER 2: ETHNICITY, ETHNIC GROUPS AND ETHNIC IDENTITY--The meaning and relevance of ethnicity--Basis for defining ethnicity --We are all ethnic or are we?…”
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Entrepreneurship marketing : principles and practice of SME marketing /

Table of Contents: “…Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- 1 Marketing in small and medium-sized enterprises: an introduction -- 2 Small and medium enterprises marketing: innovation and sustainable economic growth perspective -- 3 The role and relevance model of marketing in small and medium-sized enterprises -- 4 The entrepreneurship marketing environment -- 5 Buyer behaviour in the 21st century: implications for SME marketing -- 6 Revisiting entrepreneurship marketing research: towards a framework for SMEs in developing countries…”
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Entrepreneurship marketing : principles and practice of SME marketing /

Table of Contents: “…Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- 1 Marketing in small and medium-sized enterprises: an introduction -- 2 Small and medium enterprises marketing: innovation and sustainable economic growth perspective -- 3 The role and relevance model of marketing in small and medium-sized enterprises -- 4 The entrepreneurship marketing environment -- 5 Buyer behaviour in the 21st century: implications for SME marketing -- 6 Revisiting entrepreneurship marketing research: towards a framework for SMEs in developing countries…”
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Market assessment with OR applications / by Anand, Adarsh, Aggrawal, Deepti, Agarwal, Mohini

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Market assessment with OR applications / by Anand, Adarsh, Aggrawal, Deepti, Agarwal, Mohini

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Marketing and management models : a guide to understanding and using business models / by Strong, Helen

An electronic book accessible through the World Wide Web; click to view

Marketing and management models : a guide to understanding and using business models / by Strong, Helen

An electronic book accessible through the World Wide Web; click to view

Entrepreneurship for the Creative and Cultural Industries by Kolb, Bonita M.

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Entrepreneurship for the Creative and Cultural Industries by Kolb, Bonita M.

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