Marketing Communication Policies by Busch, Rainer

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Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer / by Meister, Sandra

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Advances in Advertising Research (Vol. III) Current Insights and Future Trends / by Eisend, Martin

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The Long Tail of Tourism Holiday Niches and their Impact on Mainstream Tourism / by Papathanassis, Alexis

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International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries / by Meierer, Markus

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New Online Retailing Innovation and Transformation / by Heinemann, Gerrit

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Branded Component Strategies Ingredient Branding in B2B Markets / by Worm, Stefan

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Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice / by Okazaki, Shintaro

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Understanding Proactive Customer Orientation Construct Development and Managerial Implications / by Herhausen, Dennis

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Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-setting / by Paluch, Stefanie

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Diversity in European Marketing Text and Cases / by Rudolph, Thomas

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The Effects of Cause-Related Marketing on Customers Attitudes and Buying Behavior by Steckstor, Denise

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Cruise Management Information and Decision Support Systems / by Papathanassis, Alexis

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European Retail Research by Swoboda, Bernhard

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Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings / by Wbben, Markus

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European Retail Research by Morschett, Dirk

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Ripple Effect How Empowered Involvement Drives Word of Mouth / by Oetting, Martin

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Technology Acceptance in Mechatronics The Influence of Identity on Technology Acceptance / by Hillmer, Ute

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Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research / by Pirker, Clemens

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The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services / by Schumann, Jan H.

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