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  1. 1
    Frontiers of Business Research in China

    Frontiers of Business Research in China

    Open Access
    Electronic Journal
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  2. 2
    Frontiers of Business Research in China

    Frontiers of Business Research in China

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    Electronic Journal
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  3. 3
    Effect of marketing mix strategies on performance of telecommunication companies a case of Vodacom Tanzania

    Effect of marketing mix strategies on performance of telecommunication companies a case of Vodacom Tanzania by Njau, Yvonne

    Published 2022
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  4. 4
    An assessment of strategic marketing practices on market performance of the Kenyan football industry Nairobi. Kenya /

    An assessment of strategic marketing practices on market performance of the Kenyan football industry Nairobi. Kenya / by Kibua, Darius N.

    Published 2016
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  5. 5
    Effect of marketing strategies on competitive advantage in the banking industry: a case of Cooperative Bank Limited /

    Effect of marketing strategies on competitive advantage in the banking industry: a case of Cooperative Bank Limited / by Mureithi, Eva Sheila Karimi

    Published 2017
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  6. 6
    Effect of marketing strategies on organizational performance in the media industry in Kenya: a case of Mediamax Network Limited /

    Effect of marketing strategies on organizational performance in the media industry in Kenya: a case of Mediamax Network Limited / by Ndwigah, Bryan Mureithi

    Published 2018
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  7. 7
    Effect of marketing and corporate strategies on online buying decisions in Nairobi county a case of Masoko platform

    Effect of marketing and corporate strategies on online buying decisions in Nairobi county a case of Masoko platform by Wekesa, Sella C

    Published 2019
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  8. 8
    Effects of marketing strategies on competitive advantage of public technical and vocational education and training institutions in Nairobi, Kenya

    Effects of marketing strategies on competitive advantage of public technical and vocational education and training institutions in Nairobi, Kenya by Munyi, Marylinet M.

    Published 2022
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  9. 9
    An assessment of marketing strategies employed by private Universities in Kenya to boost student enrollment /

    An assessment of marketing strategies employed by private Universities in Kenya to boost student enrollment / by Maina, Julia

    Published 2012
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  10. 10
    Effect of marketing strategies on customer satisfaction among University students : a case of Daystar University, Kenya /

    Effect of marketing strategies on customer satisfaction among University students : a case of Daystar University, Kenya / by Igunza, Daniel Lihanda

    Published 2016
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  11. 11
    The role of strategic marketing in enhancing sustainable competitiveness in the marketplace: a case of selected branches of National Bank, Nairobi, Kenya /

    The role of strategic marketing in enhancing sustainable competitiveness in the marketplace: a case of selected branches of National Bank, Nairobi, Kenya / by Odhiambo, Alex Otieno

    Published 2015
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  12. 12
    Effect of marketing ethics on organizational performance : a case of insurance companies in Nairobi County, Kenya /

    Effect of marketing ethics on organizational performance : a case of insurance companies in Nairobi County, Kenya / by Mailu, Faith

    Published 2018
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  13. 13
    An evaluation of social networks as a marketing tool for organizational products and services in selected telecommunication service providers in Kenya /

    An evaluation of social networks as a marketing tool for organizational products and services in selected telecommunication service providers in Kenya / by Muthiani, Berlinda N.

    Published 2012
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  14. 14
    An evaluation of social media as strategy for enhancing competitiveness among small medium enterprises in Nairobi County, Kenya /

    An evaluation of social media as strategy for enhancing competitiveness among small medium enterprises in Nairobi County, Kenya / by Gitau, Peris W.

    Published 2015
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  15. 15
    Effects of route to market strategies on product delivery in the soft drink industry : a case of Nairobi Bottlers ltd /

    Effects of route to market strategies on product delivery in the soft drink industry : a case of Nairobi Bottlers ltd / by Makali, Valentine

    Published 2018
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  16. 16
    Business Research

    Business Research

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    Electronic Journal
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  17. 17
    Business Research

    Business Research

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    Electronic Journal
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