Published 2009
Table of Contents:
“…Introduction : how we got here and where we are going -- Strategy : from following the rules to making the rules -- Marketing : from selling benefits to selling dreams -- Power : shifts to a new world disorder -- Money : from CAPM to the road to ruin -- Information : from deficit to hyperinflation -- Knowledge : from ignorance to the disintegration of the firm -- Organisations : from compliance to commitment -- Change : why
dinosaurs can't dance -- Employees : from slavery to freedom (and back again) -- Managers : power and making things happen -- Leaders : no more heroes.…”
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