Search Results - Environment.

Destination resilience : challenges and opportunities for destination management and governance /

Table of Contents: “…chapter 15 The market of the tour operators in Germany within a disruptive environment --…”
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The entrepreneur's guide to marketing by Everett, Robert F.

Table of Contents: “…-- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.…”
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Entrepreneurship marketing : principles and practice of SME marketing /

Table of Contents: “…Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- 1 Marketing in small and medium-sized enterprises: an introduction -- 2 Small and medium enterprises marketing: innovation and sustainable economic growth perspective -- 3 The role and relevance model of marketing in small and medium-sized enterprises -- 4 The entrepreneurship marketing environment -- 5 Buyer behaviour in the 21st century: implications for SME marketing -- 6 Revisiting entrepreneurship marketing research: towards a framework for SMEs in developing countries…”
Taylor & Francis
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Marketing and management models : a guide to understanding and using business models / by Strong, Helen

Table of Contents: “…Little matrix -- Adopt and drop curve -- Ansoff growth matrix -- Authenticity gap -- Brand equity -- Brand resonance -- Brand resonance ladder -- Brand loyalty programs -- Brand switching -- Engagement gearing -- Communication targeting: business buying unit -- Consumer decision making -- Consumer decision model for a service industry environment -- Consumer angry switching -- Customer growth rate -- Gamification -- Gap analysis -- Cultural integration in marketing -- Force field analysis -- Iceberg theory: identification of the marketing research problem -- Integrated marketing vectors -- Ishikawa diagram (Fishbone) -- Mullin's seven domains, business opportunities -- Perceptual maps -- Porter's five force analysis -- Positioning -- Product life cycle -- Road mapping -- SERVQUAL -- SOSTAC� planning system -- Stakeholder analysis -- Supply chain concept -- Target market identification: segmentation and estimation -- The growth share matrix -- Glossary of terms -- Conclusion -- About the author -- References -- Index.…”
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Hacking marketing : agile practices to make marketing smarter, faster, and more innovative / by Brinker, Scott, 1971-

An electronic book accessible through the World Wide Web; click to view