Published 2012
Table of Contents:
“…Wim Naude -- About the author -- Introduction -- Doing business in
emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in
emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in
emerging markets -- Business culture -- Cross-cultural management and people in
emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from
emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in
emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in
emerging markets -- Strategic alliances -- Western business and
emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index.…”
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