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Global Business Strategy Multinational Corporations Venturing into Emerging Markets /
Published 2015Table of Contents: “…Changes in the Global Economic Environment -- 4. Comparison of Economic Institutions in China and India -- 5. …”
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Managing Innovation and Operations in the 21st Century /
Published 2017Table of Contents: “…Part Section I: Undiferstanding the General Context -- chapter 1 Undiferstanding the General Context and Link between Innovation and Operations Management -- chapter 2 Economics of Innovation and Operations -- part Section II: Undiferstanding the External Context -- chapter 3 Location, Location, Location: External Determinants of Innovation Performance -- chapter 4 Innovation in Global Supply Chain Management -- part Section III: Undiferstanding the Internal context -- chapter 5 The Role of Operations Managers in Building a Culture of Innovation and Continuous Improvement -- chapter 6 Getting the Right Organizational Structure and Working Environment to Balance Innovation and Efficiency -- chapter 7 New Product/Service Design and Innovation in the Context of Operations -- chapter 8 What Operations Managers Need to Know to Design Innovative Processes -- chapter 9 Innovation and Sustainability -- chapter 10 Going Beyond Managing{u2014}Improving Existing Services and Processes.…”
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Marketing and management models : a guide to understanding and using business models /
Published 2014Table of Contents: “…Little matrix -- Adopt and drop curve -- Ansoff growth matrix -- Authenticity gap -- Brand equity -- Brand resonance -- Brand resonance ladder -- Brand loyalty programs -- Brand switching -- Engagement gearing -- Communication targeting: business buying unit -- Consumer decision making -- Consumer decision model for a service industry environment -- Consumer angry switching -- Customer growth rate -- Gamification -- Gap analysis -- Cultural integration in marketing -- Force field analysis -- Iceberg theory: identification of the marketing research problem -- Integrated marketing vectors -- Ishikawa diagram (Fishbone) -- Mullin's seven domains, business opportunities -- Perceptual maps -- Porter's five force analysis -- Positioning -- Product life cycle -- Road mapping -- SERVQUAL -- SOSTAC� planning system -- Stakeholder analysis -- Supply chain concept -- Target market identification: segmentation and estimation -- The growth share matrix -- Glossary of terms -- Conclusion -- About the author -- References -- Index.…”
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Autonomous Driving Technical, Legal and Social Aspects /
Published 2016Get full text
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New Horizons for a Data-Driven Economy A Roadmap for Usage and Exploitation of Big Data in Europe /
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Dynamics of Long-Life Assets From Technology Adaptation to Upgrading the Business Model /
Published 2017Table of Contents: “…PART I: Introduction and Setting the scene -- Dynamics of Long-Life Assets: The Editors’ Intro -- The Challenge -- The Use-it-Wisely (UIW) Approach -- PART II: Tools and Methods -- Innovation Management with an Emphasis on Co-Creation -- Complexity Management and System Dynamics Thinking -- Managing the Life Cycle to Reduce Environmental Impacts -- Virtual Reality and 3D Imaging to Support Collaborative Decision Making for Adaptation of Long-llife Assets -- Operator-oriented Product and Production Process Design for Manufacturing, Maintenance and Upgrading -- Fostering a Community of Practice for Industrial Processes -- Extending the System Model -- PART III: From Theory to Practice -- Collaborative Management of inspection Results in Power Plant Turbines -- Rock crusher Upgrade Business from a PLM Perspective -- Space Systems Development -- Adaptation of High-Variant Automotive Production System Using a Collaborative Approach -- Supporting the Small-to-Medium Vessel Industry -- Sustainable Furniture that Grows with End-users -- Comparing Industrial Cluster Cases to Define Upgrade Business Models for a Circular Economy. .…”
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