Strategic International Management Text and Cases / by Morschett, Dirk

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Ripple Effect How Empowered Involvement Drives Word of Mouth / by Oetting, Martin

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Technology Acceptance in Mechatronics The Influence of Identity on Technology Acceptance / by Hillmer, Ute

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Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research / by Pirker, Clemens

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The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services / by Schumann, Jan H.

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The Valuation of Intangible Assets An Exploration of Patent and Trademark Portfolios / by Sandner, Philipp

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Value Creation of Firm-Established Brand Communities by Wiegandt, Philipp

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Excellence in Sales Optimising Customer and Sales Management / by Dannenberg, Holger

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User Generated Branding Integrating User Generated Content into Brand Management / by Arnhold, Ulrike

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Strategic Retail Management Text and International Cases / by Zentes, Joachim

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Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Quali... by Wiedenfels, Gunnar

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Optimizing Distribution Systems in Asset Management Institutional Arrangements as Key Factor of Success / by Koch, Philipp Caspar

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International Advertising and Communication Current Insights and Empirical Findings / by Diehl, Sandra

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The Impact of Automatic Store Replenishment on Retail Technologies and Concepts for the Out-of-Stocks Problem / by Angerer, Alfred

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A Theory of Marketing Outline of a Social Systems Perspective / by Ldicke, Marius K.

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Estimation of Willingness-to-Pay Theory, Measurement, Application / by Breidert, Christoph

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Competition in Marketing Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation / by Magin, Vera

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Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value / by Wengler, Stefan

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Customer Processes in Business-to-Business Service Transactions by Frauendorf, Janine

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Managing Corporate Brands A new approach to corporate communication / by Ormeo, Marcos

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