Search Results - attribution theory~

Applying scientific reasoning to the field of marketing make better decisions / by Grapentine, Terry

Table of Contents: “…Arguments and logical fallacies -- Section 3. Developing theories -- 12. Theory -- 13. Creative thinking in theory development -- 14. …”
An electronic book accessible through the World Wide Web; click to view

Engineering decision making and risk management / by Herrmann, Jeffrey W.

Table of Contents: “…Game Theory 6.1 Game Theory Basics 6.2 Zero-sum Games 6.3 Optimal Mixed Strategies for Zero-sum Games 6.4 The Minimax Theorem 6.5 Resource Allocation Games 6.6 Mixed Motive Games 6.7 Bidding 6.8 Stackelberg Games Exercises References 7. …”
An electronic book accessible through the World Wide Web; click to view