Search Results - attribution theory

Applying scientific reasoning to the field of marketing make better decisions / by Grapentine, Terry

Table of Contents: “…Arguments and logical fallacies -- Section 3. Developing theories -- 12. Theory -- 13. Creative thinking in theory development -- 14. …”
An electronic book accessible through the World Wide Web; click to view

Engineering decision making and risk management / by Herrmann, Jeffrey W.

Table of Contents: “…Multicriteria Decision Making 3.1 Pugh Concept Selection Method 3.2 Analytic Hierarchy Process (AHP) 3.3 Multiattribute Utility Theory (MAUT) 3.4 Conjoint Analysis 3.5 Value of a Statistical Life 3.6 Compensation 3.7 The Impact of Changing Weights Exercises References 4. …”
An electronic book accessible through the World Wide Web; click to view