Search Results - "customer relationship management"

Data mining techniques for marketing, sales, and customer relationship management / by Berry, Michael J. A.

Table of Contents: “…-- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.…”
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Data mining techniques for marketing, sales, and customer relationship management / by Linoff, Gordon S.

An electronic book accessible through the World Wide Web; click to view

Oracle Siebel CRM 8 installation and management install, configure, and manage a robust customer relationship management system using Siebel CRM / by Hansal, Alexander

An electronic book accessible through the World Wide Web; click to view

Sport business analytics : using data to increase revenue and improve operational efficiency /

Table of Contents: “…/ Troy Kirby -- Chapter 4. Customer relationship management and fan engagement analytics / Ray Mathew -- Chapter 5. …”
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Winning With Data : CRM and Analytics for the Business of Sports / by Green, Fiona

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