Search Results - "customer relationship management"

Data mining techniques for marketing, sales, and customer relationship management / by Berry, Michael J. A.

Table of Contents: “…-- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.…”
An electronic book accessible through the World Wide Web; click to view

Data mining techniques for marketing, sales, and customer relationship management / by Linoff, Gordon S.

An electronic book accessible through the World Wide Web; click to view