Search Results - "toys"

Anime's media mix franchising toys and characters in Japan / by Steinberg, Marc, 1977-

Table of Contents: “…Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. …”
An electronic book accessible through the World Wide Web; click to view

Toons in toyland : the story of cartoon character merchandise / by Hollis, Tim

Table of Contents: “…License to toon -- Funny business -- Read more about it -- Toying around with your friends -- Windows into another world -- For the record -- Happy holidays -- Eat, drink, and be funny -- Car toons -- To infinity and beyond.…”
An electronic book accessible through the World Wide Web; click to view