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Radio active advertising and consumer activism, 1935-1947 / by Newman, Kathy M. (Kathy Michelle), 1966-

Table of Contents: “…Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.…”
An electronic book accessible through the World Wide Web; click to view