Search Results - "toys"

Anime's media mix franchising toys and characters in Japan / by Steinberg, Marc, 1977-

Table of Contents: “…Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. …”
An electronic book accessible through the World Wide Web; click to view