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  1. 1
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    Advertising : principles and practice / by Pearce, Charles

    Published 1995
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  2. 2
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    The language of advertising and T.V. commercials / by Fatihi, A. R.

    Published 1991
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  3. 3
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    Strategic advertising campaigns / by Schultz, Don E.

    Published 1984
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  4. 4
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    Public information campaigns & opinion research a handbook for the student & practitioner /

    Published 2002
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook

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  5. 5
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    Advertising account planning a practical guide / by Kelley, Larry D., 1955-

    Published 2006
    An electronic book accessible through the World Wide Web; click to view
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  6. 6
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    Underdog advertising proven principles to compete and win against the giants in any industry / by Flowers, Paul W.

    Published 2006
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook

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  7. 7
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    The rhetoric of moral protest : public campaigns, celebrity endorsement, and political mobilization / by Lahusen, Christian

    Published 1996
    An electronic book accessible through the World Wide Web; click to view
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