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Promotional strategy : managing the marketing communications process /
Published 1979“…R. D. Irwin,…”
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Promotional strategy : managing the marketing communications process /
Published 1979“…R. D. Irwin,…”
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Contemporary advertising and integrated marketing communications /
Published 2013“…McGraw-Hill/Irwin,…”
Book -
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Contemporary advertising and integrated marketing communications /
Published 2013“…McGraw-Hill/Irwin,…”
Book