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    Introduction to advertising and promotion : an integrated marketing communications perspective / by Belch, George E.

    Published 1995
    Book
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    The great marketing turnaround : the age of the individual, and how to profit from it / by Rapp, Stan

    Published 1992
    Book
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    Strategic advertising management / by Percy, Larry

    Published 2005
    Book
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    Promotion : analysis, creativity, and strategy / by Dommermuth, William P.

    Published 1984
    Book
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    Advertising and promotion : an integrated marketing communications perpective / by Belch, George E.

    Published 2007
    Book
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    Integrated marketing communications in advertising and promotion / by Shimp, Terence A.

    Published 2010
    Book
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