Published 2012
Table of Contents:
“…Prologue : the good life and the Yugoslav dream -- Introduction : getting it : making sense of socialist consumer culture -- Living it : Yugoslavia's economic miracle -- Making it : building a socialist brand of market culture -- Selling it : legitimizing the appeal of market culture -- Fearing it : the values of Marxism and the contradictions of consumerism -- Taming it : the party-state establishment and the perils of pleasure -- Fighting it : New Left attacks on the consumerist establishment and the Yugoslav dream -- Loving it : ordinary people, everyday life, and the power of consumption -- Needing it : the
eclipse of the dream, the collapse of communism, and the death of Yugoslavia -- Epilogue : missing it : Yugo-nostalgia and the good life lost.…”
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