Search Results - "Super Bowl"

Case Studies in Sport Communication : You Make the Call /

Table of Contents: “…Topsy-Turvy Times: The Impact of Political and Social Issues on Super Bowl LI Ads -- --Lori Liggett & Terry L. Rentner --…”
Click here to view.

Tailgating, sacks, and salary caps how the NFL became the most successful sports league in history / by Yost, Mark

Table of Contents: “…In the best interest of the league : the NFL builds its future on its past -- Anything but free : playing for the NFL -- Any given Sunday : how Bert bell built the NFL's even playing field -- A perfect team : television and the NFL -- The NFL goes prime time : Monday night football and mainstream audiences -- Sports bars, satellites, and fantasy football : new media, new markets -- NFL merchandising : the empire's new clothes -- The super bowl : who really wins? -- Stadium fever : who plays and who pays? …”
An electronic book accessible through the World Wide Web; click to view