Search Results - "customer relationship management"

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    Business process management journal.

    Published 2007
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
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    Data mining techniques for marketing, sales, and customer relationship management / by Berry, Michael J. A.

    Published 2004
    Table of Contents: “…-- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.…”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
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    Citizen relationship management a study of CRM in government / by Schellong, Alexander

    Published 2008
    “…Citizen relationship management, a study of customer relationship management in government…”
    An electronic book accessible through the World Wide Web; click to view
    Thesis Electronic eBook
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    Lean and agile value chain management a guide to the next level of improvement / by Sabri, Ehap H., 1967-

    Published 2010
    Table of Contents: “…The big picture of lean and agile value chain -- Lean and agile value chain building blocks and maturity levels -- Supplier relationship management superprocess -- Supply chain management superprocess -- Customer relationship management superprocess -- Lean and agile value chain technology applications and trends -- Transformation program cycle -- Change management supported processes -- Lean and agile value chain transformation case study : office systems -- Lean and agile value chain success stories and lessons learned.…”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
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    Winning With Data : CRM and Analytics for the Business of Sports / by Green, Fiona

    Published 2018
    Click here to view.
    Electronic eBook