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    Advances in business, management and entrepreneurship : proceedings of the 3rd Global Conference on Business, Management and Entrepreneurship (GC-BME 3), Bandung, Indonesia, 8 Augu...

    Published 2019
    Table of Contents: “…A case study of Grab Indonesia -- The influence of brand personality dimension on brand equity -- Consumer's purchase intention on halal detergent in Jakarta -- The usage of digital marketing channels in micro, small and medium enterprises in Bandung District, Indonesia…”
    Taylor & Francis
    OCLC metadata license agreement
    Conference Proceeding eBook