Search Results - "customer relationship management"

Strategies employed in the cleaning industry in an effort to attain sustainable competitive advantage by Muriithi, Samuel Muiruri, Omollo, Judith, Wachira, Muturi

“…The findings from the study found that certain competitive strategies, namely professional and efficient service delivery, specialised quality services, cost effectiveness and niching were used to gain competitive advantage while product development, different marketing approaches, innovation and customer relationship managers where used to boost company’s growth. …”
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Strategies Employed In The Cleaning Industry In An Effort To Attain Sustainable Competitive Advantage by Muriithi Samuel Muiruri, Omolo Judith A. and Wachira Muturi

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