Search Results - "Root

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    Organisational Culture: The Root of Sustainable Competitive Advantage by Muriithi, Samuel Muiruri

    Published 2021
    “…For these businesses, culture is seen as a root of attaining sustainable competitive advantage and a springboard for satisfying rising dynamic competitive market needs, both local and global. …”
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    Family Business Founders’ Influence on Future Survival of Family Businesses by Muriithi, Samuel Muiruri, Waithira, Veronicah, Wachira, Muturi

    Published 2021
    “…Small and medium sized businesses are the engines that drive economic development and contribute significantly to the Gross Domestic Products (GDP) of most countries. The roots of such businesses are the families that form their foundations. …”
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    Business Incubators: The Missing Link to Small Business Survival by Muriithi, Samuel Muiruri, Ndegwa, Catherine, Juma, Joy

    Published 2021
    “…To reverse this trend, business incubators have provided required build capacity to start-up entrepreneurs and innovators thereby assuring their survival and growth. Having their roots in the 1950s and 1960s, business incubators have offered mentorship, skills building, technical support, training, facilities and venture capital. …”
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