Search Results - RAND,~

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    Global perspectives on school libraries projects and practices /

    Published 2011
    Table of Contents: “…Das -- SLA : using advocacy and evidence to move forward / Tricia Adams -- RusLA : policymaker for school library development / Tatiana Zhukova -- IFLA SLRC : developing policy and guidelines / Randi Lundvall -- IASL : sustaining the school library vision for 40 years / Dianne Oberg.…”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
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    Grand schemes and nitty-gritty details : library PR that works / by Tuggle, Ann Montgomery

    Published 1987
    Book
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    Superheroes and economics : the shadowy world of capes, masks and invisible hands /

    Published 2018
    Click here to view.
    Electronic eBook
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    Information handling in libraries in 21st century /

    Published 1989
    Book
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    Literary advertising and the shaping of British romanticism by Mason, Nicholas, 1970-

    Published 2013
    Table of Contents: “…Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising.…”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
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    Bite-sized marketing realistic solutions for the overworked librarian / by Dowd, Nancy, 1956-

    Published 2010
    Table of Contents: “…Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.…”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
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    The minister's library / by Barber, Cyril J.

    Published 1974
    Book
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    Library 2.0 : a guide to participatory library service / by Casey, Michael E., 1967-, Savastinuk, Laura C., 1979-

    Published 2007
    Table of Contents: “…Brand library 2.0 -- The essential ingredients -- Finding the road to library 2.0 -- A framework for change -- Participatory service and the long tail -- Incorporating technology -- Buy-in : getting everyone on board -- Maintaining the momentum -- Final considerations.…”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
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    Marketing today's academic library : a bold new approach to communicating with students / by Mathews, Brian (Brian Scott)

    Published 2009
    Table of Contents: “…-- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.…”
    Book