Search Results - RAND,~
Suggested Topics within your search.
Suggested Topics within your search.
- Libraries 9
- History 6
- Marketing 5
- Academic libraries 3
- Advertising 3
- Books and reading 3
- Information technology 3
- Libraries and students 3
- Public relations 3
- Libraries and the Internet 2
- Library science 2
- Publishers and publishing 2
- Publishing 2
- Reference services (Libraries) 2
- Vocational guidance 2
- Web sites 2
- Academic librarians 1
- Admission 1
- Archives 1
- Authors and publishers 1
- Authors, American 1
- Authorship 1
- BUSINESS & ECONOMICS / Reference 1
- BUSINESS & ECONOMICS / Economics / General 1
- Best sellers 1
- Bibliothèques 1
- Bibliothèques universitaires 1
- Bibliothécaires d'université 1
- Bibliothéconomie 1
- Branding (Marketing) 1
-
1
Successfully serving the college bound /
Published 2015An electronic book accessible through the World Wide Web; click to view
Electronic eBook -
2
Breakthrough branding : positioning your library to survive and thrive /
Published 2013Subjects: An electronic book accessible through the World Wide Web; click to view
Electronic eBook -
3
Global perspectives on school libraries projects and practices /
Published 2011Table of Contents: “…Das -- SLA : using advocacy and evidence to move forward / Tricia Adams -- RusLA : policymaker for school library development / Tatiana Zhukova -- IFLA SLRC : developing policy and guidelines / Randi Lundvall -- IASL : sustaining the school library vision for 40 years / Dianne Oberg.…”
An electronic book accessible through the World Wide Web; click to view
Electronic eBook -
4
-
5
Both hands a life of Lorne Pierce of Ryerson Press /
Published 2013An electronic book accessible through the World Wide Web; click to view
Electronic eBook -
6
Usability testing for library websites a hands-on guide /
Published 2002An electronic book accessible through the World Wide Web; click to view
Electronic eBook -
7
-
8
-
9
Superheroes and economics : the shadowy world of capes, masks and invisible hands /
Published 2018Click here to view.
Electronic eBook -
10
History in your hand fifty years of the Manuscript Society /
Published 1997An electronic book accessible through the World Wide Web; click to view
Electronic eBook -
11
-
12
-
13
-
14
-
15
-
16
Literary advertising and the shaping of British romanticism
Published 2013Table of Contents: “…Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising.…”
An electronic book accessible through the World Wide Web; click to view
Electronic eBook -
17
Bite-sized marketing realistic solutions for the overworked librarian /
Published 2010Table of Contents: “…Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.…”
An electronic book accessible through the World Wide Web; click to view
Electronic eBook -
18
-
19
Library 2.0 : a guide to participatory library service /
Published 2007Table of Contents: “…Brand library 2.0 -- The essential ingredients -- Finding the road to library 2.0 -- A framework for change -- Participatory service and the long tail -- Incorporating technology -- Buy-in : getting everyone on board -- Maintaining the momentum -- Final considerations.…”
An electronic book accessible through the World Wide Web; click to view
Electronic eBook -
20
Marketing today's academic library : a bold new approach to communicating with students /
Published 2009Table of Contents: “…-- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.…”
Book