Search Results - "conducting"

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  1. 1

    Marketing today's academic library : a bold new approach to communicating with students / by Mathews, Brian (Brian Scott)

    Published 2009
    Table of Contents: “…-- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.…”
    Book
  2. 2

    Marketing today's academic library a bold new approach to communicating with students / by Mathews, Brian (Brian Scott)

    Published 2009
    Table of Contents: “…-- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.…”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
  3. 3

    Instructional strategies and techniques for information professionals / by Cooke, Nicole A.

    Published 2012
    Table of Contents: “…The nuts and bolts: Who will conduct the training? -- The logistics of training -- The trainer's toolbox: tips and tricks for making training successful -- Pt. 4. …”
    Book
  4. 4

    How libraries and librarians help a guide to identifying user-centered outcomes / by Durrance, Joan C.

    Published 2005
    Table of Contents: “…The urgent need to tell the library story more effectively -- Outcomes : an approach that shows the value of libraries -- The "How Libraries and Librarians Help" outcome model : applying contextual approaches to outcome evaluation -- Step one, getting started : preparing to conduct an outcomes study -- Step two, collecting data for outcomes : approaches and tools -- Step three, analyzing outcomes data -- Step four, maximizing the results of your outcomes study -- Predicting outcomes : outcome measures as a planning tool / Rhea Joyce Rubin -- Ripples of impact : Washtenaw Literacy Program outcomes / Maria Serapiglia and Sarah Wooden -- Empowering youth : outcomes of public libraries' youth technology -- Strengthening community : outcomes of community information services -- Putting the pieces together : an outcome study of the Ypsilanti District Library's Senior Deposit Collection Program / Dana Walker and Jeanie Fisher.…”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
  5. 5

    Librarians as community partners an outreach handbook /

    Published 2010
    Table of Contents: “…Smathers Libraries and the Common Reading Program / by Melissa Shoop -- Academic connections : a college librarian reaches out to a middle school / by Margaret Keys -- Integrating manuscripts into Michigan curriculum through archival outreach / by Marian Matyn -- Public school teacher workshops conducted by the University of Alabama at Birmingham Mervyn H. …”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
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