Published 2005
Table of Contents:
“…Global and local strategies: state and NGO initiatives, community mobilization, and social marketing -- The dynamics of collaboration and community input in the media campaign -- The campaign against secondhand smoke: family, ethical subjects, and the social body -- Revising late modernity: smoking as icon of industrialism and the
cold war in public health and media culture -- France: unexceptional exceptionalism? …”
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