Word play, word power : a woman's personal growth workbook / by Snow, Kimberley

Word play, word power : a woman's personal growth workbook / by Snow, Kimberley

Humour translation in the age of multimedia

Table of Contents: “…5.2 How it works: humour in advertising -- 5.3 Translating audiovisual humour is not always fun -- 5.3.1 Variables in audiovisual humour transfer -- 5.3.2 Plays on words, plays on ideas, plays 'r' us -- 5.3.3 Intertextuality: emperors, cowboys and the Stock Exchange revisited -- 5.4 Eppúr si muove: a word on empirical reception of audiovisual humour in advertising -- 5.5 Conclusion -- Notes -- References -- 6 Between marketing and cultural adaptation : The case of comedy film titles in Italy -- 6.1 Film titles as paratexts and marketing tools -- 6.2 Comedy film titles in Italy…”
Taylor & Francis
OCLC metadata license agreement

Humour translation in the age of multimedia

Table of Contents: “…5.2 How it works: humour in advertising -- 5.3 Translating audiovisual humour is not always fun -- 5.3.1 Variables in audiovisual humour transfer -- 5.3.2 Plays on words, plays on ideas, plays 'r' us -- 5.3.3 Intertextuality: emperors, cowboys and the Stock Exchange revisited -- 5.4 Eppúr si muove: a word on empirical reception of audiovisual humour in advertising -- 5.5 Conclusion -- Notes -- References -- 6 Between marketing and cultural adaptation : The case of comedy film titles in Italy -- 6.1 Film titles as paratexts and marketing tools -- 6.2 Comedy film titles in Italy…”
Taylor & Francis
OCLC metadata license agreement