Search Results - "customer relationship management"

Customer relationship management how to turn a good business into a great one! / by Roberts-Phelps, Graham

An electronic book accessible through the World Wide Web; click to view

Customer relationship management an Emerald guide.

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Customer relationship management a global perspective /

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Electronic customer relationship management

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Customer loyalty, retention, and customer relationship management

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Statistical methods in customer relationship management by Kumar, V., 1957-

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Customer relationship management using business intelligence by Sturdy, Graham R.

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Service marketing in Ghana : a customer relationship management approach / by Kuada, John, Hinson, Robert

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Open Source customer relationship management solutions potential for an impact of Open Source CRM solutions on small- and medium sized enterprises / by Vogt, Henrik

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Customer relationship management strategies and their contribution to sustainable advantage at housing finance company / by Mushira, Maureene M.

Business process management journal.

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Data mining techniques for marketing, sales, and customer relationship management / by Berry, Michael J. A.

Table of Contents: “…-- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.…”
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Data mining techniques for marketing, sales, and customer relationship management / by Linoff, Gordon S.

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Oracle Siebel CRM 8 installation and management install, configure, and manage a robust customer relationship management system using Siebel CRM / by Hansal, Alexander

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Dynamic customer strategy : today's CRM / by Tanner, John F.

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Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / by Malhotra, Naresh K., Uslay, Can, 1973-, Bayraktar, Ahmet

Table of Contents: “…Building brand equity through relationship marketing -- 7. Customer relationship management analytics -- 8. Future of relationship marketing -- Notes -- References -- Index.…”
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Lean and agile value chain management a guide to the next level of improvement / by Sabri, Ehap H., 1967-

Table of Contents: “…The big picture of lean and agile value chain -- Lean and agile value chain building blocks and maturity levels -- Supplier relationship management superprocess -- Supply chain management superprocess -- Customer relationship management superprocess -- Lean and agile value chain technology applications and trends -- Transformation program cycle -- Change management supported processes -- Lean and agile value chain transformation case study : office systems -- Lean and agile value chain success stories and lessons learned.…”
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Digital marketing management : a handbook for the current (or future) CEO / by Zahay, Debra L.

Table of Contents: “…Social media and mobile marketing -- Context -- 7. Customer relationship management (CRM) and the role of leadership in digital marketing -- 8. …”
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Computing predictive analytics, business intelligence, and economics : modeling techniques with startups and incubators /

Taylor & Francis
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Business process reengineering : an ICT approach / by Susanto, Heru, 1977-, Fang-Yie, Leu, Chen, Chin Kang

Taylor & Francis
OCLC metadata license agreement